MBA in Digital Marketing Syllabus (2025-26): All Semester Subjects List in India

An MBA degree is an advanced professional qualification that equips students with specialized skills to assume top leadership roles. Digital marketing is a booming industry in India, with several businesses depending on it for their brand success. This is why an MBA in Digital Marketing is among the most in-demand specializations among aspiring professionals.

The MBA in Digital Marketing syllabus is thus thoughtfully designed to prepare students and professionals alike for the fast-paced world of digital business. Core management principles are carefully combined with hands-on, cutting-edge digital marketing techniques. Students thus get to learn both theoretical skills and their practical application in the real-world professional landscape.

This blog takes a closer look at the complete syllabus for an MBA in Digital Marketing across all program semesters. Whether you’re planning to pursue the course or simply exploring your options, the blog offers valuable insights into its content and how it can help boost your digital marketing career.   

What is an MBA in Digital Marketing?

An Online MBA in Digital Marketing equips learners with an in-depth understanding of the ever-changing online marketing landscape. The two-year program spans 4 semesters, preparing students to become future-proof by mastering the necessary skills in Search Engine Optimization (SEO), social media strategy, e-marketing, and more.

The MBA in Digital Marketing syllabus is designed to develop your digital proficiency and enhance your career prospects in the dynamic world of digital businesses. Graduates from this program can apply for a wide range of highly promising roles in varied industries, some of which include:

Expected Job Profiles	Key Industries
Performance Marketing	EdTech
E-mail Marketing	FinTech
Digital Advertising	Real Estate
Affiliate Marketing	Tourism & Hospitality
Consulting	Fashion & Apparel
Digital Marketing	E-commerce & Retail
Campaign Management	Healthcare
Market Research	Automotive
Product Marketing	FMCG
Growth Marketing	Media &Entertainment

Read More: MBA in Digital Marketing: A Complete Course Guide

MBA in Digital Marketing: 1st Year Syllabus (Sem 1 & 2 Subjects)

The Online MBA in Digital Marketing is a 24-month course offered by Manipal University Jaipur on the Online Manipal platform. The entire program is divided into 4 semesters. The entire MBA in Digital Marketing syllabus is covered across these 4 semesters; each year includes 2 semesters. 

Let’s take a detailed look at the subjects covered in the first year of the MBA in Digital Marketing program across 2 semesters. 

MBA in Digital Marketing: 1st Year Course Overview & Structure

• 1st Year Key Subjects: Managerial Economics, Organizational Behavior, Human Resource Management, Financial Management, Marketing Management, Legal Aspects of Business, and more. 
• Learning Objectives: To equip learners with strategic digital marketing skills and master key digital channels such as social media and SEO.
• Skills Learned by Students: Market Research, Social Media Marketing (SMM), Data Analysis, Communication, and the like. 

MBA in Digital Marketing: 1st & 2nd Semester Subjects

The first-year MBA in Digital Marketing syllabus covers 14 subjects. The table below highlights all the subjects covered in the first and second semesters of Year 1 of the program for your easy reference:

Semesters	Subjects
Semester 1	Entrepreneurial Practice Business Communication (WAC) Managerial Economics Financial Accounting Data Visualization (Excel/Tableau) Organizational Behavior Marketing Management
Semester 2	Business Research Methods (R/Python) Operation Management Human Resource Management Management Accounting Financial Management Legal Aspects of Business Business Communication (VAC)

Useful Read: MBA in Marketing or MBA in Digital Marketing: Which Should You Pursue?

MBA in Digital Marketing: 2nd Year Syllabus (Sem 3 & 4 Subjects) 

The second year of the MBA program covers a host of specializations to enable students to gain expertise in a subject of their choice. Along with core subjects, students can also choose from a wide range of electives to delve deeper into a lucrative career path in Digital Marketing. 

MBA in Digital Marketing: 2nd Year Course Overview & Structure

• 2nd Year Core Subjects: Strategic Management, Term Paper, International Business Management, and Project. 
• 2nd Year Electives: Introduction to Digital Marketing, Media Laws and Ethics, Media Planning and Economics, and E-Marketing, among others. 
• Learning Objectives: To equip students with advanced techniques that help them align business objectives with digital marketing campaigns and learn how to measure success via ROI and KPIs.  
• Skills Learned by Students: Data Analysis, Brand Management, Strategic Planning, and Market Research 
• Internships & Projects: Digital Marketing Intern, Content Marketing Intern, and projects in paid advertising, influencer marketing, and e-commerce marketing are popular inclusions in Year 2.

MBA in Digital Marketing: 3rd & 4th Semester Subjects

Subjects covered in the MBA in Digital Marketing syllabus during the second year are designed to help students gain advanced knowledge and expertise in specific study areas of online marketing. Let’s take a quick look:

Core Subjects in Semesters 3 and 4

Semesters	Core Subjects
Semester 3	Strategic Management Term Paper
Semester 4	International Business Management Project

Elective Subjects in Semesters 3 and 4

Semesters	Elective Subjects/Specializations
Semester 3	Introduction to Digital Marketing New Media and Social Media Spectrum Media Laws and Ethics IT in Business
Semester 4	Media Planning and Economics Entrepreneurship and Digital Marketing E-Marketing Advertising and Brand Management

FAQs

1. What are the subjects taught in the first year of an MBA in Digital Marketing?

The first year of an MBA in Digital Marketing comprises 2 semesters and 14 subjects. 

Semester 1

• Entrepreneurial Practice
• Business Communication (WAC)
• Managerial Economics
• Financial Accounting
• Data Visualization (Excel/Tableau)
• Organizational Behavior
• Marketing Management

Semester 2

• Business Research Methods (R/Python)
• Operation Management
• Human Resource Management
• Management Accounting
• Financial Management
• Legal Aspects of Business
• Business Communication (VAC)

2. What are the eligibility criteria for an MBA in Digital Marketing?

To apply for an MBA in Digital Marketing, students must have:

• Completed a 10+2+3-year Bachelor’s from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities.
• At least 50% aggregate score in graduation.
• At least 45% is needed for reserved categories.

Note: Eligibility criteria may vary from one university to another.

3. Can I take an online MBA in Digital Marketing?

Yes, it is possible to pursue an Online MBA in Digital Marketing on the Online Manipal platform. Manipal University Jaipur offers the program to both students and working professionals, enabling them to fulfill their professional commitments while pursuing studies to upskill and advance their careers.

4. What is the scope of an MBA in Digital Marketing?

An MBA in Digital Marketing opens pathways to numerous promising job roles in profiles such as:

• Performance Marketing
• E-mail Marketing
• Digital Advertising
• Affiliate Marketing
• Consulting 

These roles are available in a wide range of industries:

• EdTech
• FinTech
• Real Estate
• Tourism & Hospitality
• Fashion & Apparel

5. What are the elective subjects covered in the MBA Digital Marketing course?

Year 2 of the Online MBA in Digital Marketing course offers elective subjects, allowing students to specialize in specific fields. These study areas align with their academic and career goals. Some of the popular electives covered in the second year of the program are:

Semester 3

• Introduction to Digital Marketing
• New Media and Social Media Spectrum
• Media Laws and Ethics
• IT in Business

Semester 4

• Media Planning and Economics
• Entrepreneurship and Digital Marketing
• E-Marketing
• Advertising and Brand Management

6. What is the average starting salary after completing an MBA in Digital Marketing course?

The average starting salary for course graduates may vary by profession, depending on several factors. The average earning potential of a Performance Marketer, for instance, is estimated to be in the range of INR 7 lakh to INR 15 lakh per annum (approx).

Source: Glassdoor

7. What are the subjects covered in the MBA 2nd year Digital Marketing? 

Year 2 of an Online MBA in Digital Marketing includes both core subjects and elective specializations for students: 

Semester 3 Core Subjects

• Strategic Management
• Term Paper

Semester 4 Core Subjects

• International Business Management
• Project

Electives Subjects

Semester 3

• Introduction to Digital Marketing
• New Media and Social Media Spectrum
• Media Laws and Ethics
• IT in Business

Semester 4

• Media Planning and Economics
• Entrepreneurship and Digital Marketing
• E-Marketing
• Advertising and Brand Management

8. Which are the most effective and popular concepts covered in MBA Digital Marketing?

Some of the most popular and highly effective concepts covered in Online MBA in Digital Marketing programs include:

• Content Marketing
• Digital Analytics
• Market Research
• Search Engine Optimization 
• Social Media Marketing  

Resources:

https://www.glassdoor.co.in/Salaries/performance-marketing-manager-salary-SRCH_KO0,29.htm