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Marketing jobs after a BA degree

Blog Date
March 17,
2024

An online Bachelor of Arts (BA) degree can be your launchpad to propel you into a dynamic world of marketing. The journey from a BA to a marketing career involves more than just crossing a graduation threshold. It involves harnessing a diverse set of transferable skills and a keen understanding of the evolving business scenario. 

With an online BA degree from a top-class university, an individual can kickstart a flourishing career in marketing. This three-year undergraduate course helps BA graduates demonstrate their creativity and compelling marketing skills through communication, critical thinking, research, and analytical skills across various job roles in the marketing sector. 

Want to learn more about the best marketing career opportunities for BA graduates in today’s business landscape? Then, read this article, where we will acquaint you with the best marketing career options for online BA graduates. 

Understanding marketing: Skills & knowledge required 

An online Bachelor of Arts (BA) degree acts as a comprehensive training ground for skills crucial in the fast-paced world of marketing. Students take part in various discussions, do presentations, and network with others globally. All these help them make a mark for themselves in bright career paths in the marketing industry.

Listed below are the key skills and qualifications for marketing jobs that can make an online BA graduate the best candidate for a variety of job roles:

  1. Written and verbal communication skills: A Bachelor of Arts graduate possesses excellent written and verbal communication skills. These skills help craft compelling messages to attract the target audience during marketing campaigns and strategies. 
  1. Great proficiency for research: Throughout the BA course, students are required to conduct research on various topics. This makes them skilled enough to analyze market trends and competitive landscapes and show their worth in the marketing sector. 
  1. Critical thinking skills: Students are instilled with critical thinking abilities during the online BA degree program from Sikkim Manipal University via the Online Manipal platform. Their ability to think critically makes them apt for undergoing strategic decision-making required in several marketing jobs. 
  1. Interdisciplinary knowledge: Since BA education is often a mixed frame of various disciplines, it fosters an individual’s holistic understanding of society, literature, culture, and business. Based on this interdisciplinary knowledge, a BA graduate can easily become part of top-notch marketing careers. 
  1. Problem-solving capability: BA graduates also become skilled in solving problems in their day-to-day lives, and this ability makes them ready to dig deep into the marketing world. With a problem-solving mindset, they can address challenges in campaign performance and respond to consumer preferences. 

Marketing jobs after BA 

An online BA course from Sikkim Manipal University (SMU) can be your stepping stone for great networking and career growth in marketing. This popular UG course equips students with a strong foundation in vivid aspects of marketing. Moreover, during an online BA course, individuals can refine their research, analytical, and communication skills, the three basic skill sets that are always in demand in all in-demand marketing positions.

Feel free to check out the table given below that describes the key roles and responsibilities in entry-level marketing positions for a BA graduate:

Job RolesJob DescriptionApproximate Salary (per annum)
Digital Marketing SpecialistResponsible for implementing and optimizing digital marketing campaigns such as online advertising, email marketing, and SEO to boost the online presenceINR 7.5 lakhs per annum
Event ManagerResponsible for planning and executing events, promotional activities, and trade shows to enhance the overall band visibilityINR 7 lakhs per annum
Content WriterResponsible for creating engaging and informative content for marketing collateral, blogs, and social media to attract the target audiencesINR 6.7 lakhs per annum
Market Research AnalystResponsible for collecting and analyzing data to provide insights into the latest  market trends and consumer behaviorINR 4 lakhs per annum
Social Media CoordinatorResponsible for managing and curating content across popular social media platforms to engage with the target audienceINR 3.2 lakhs per annum

Pursue an online BA from Sikkim Manipal University

Choosing an online BA course from Sikkim Manipal University using the Online Manipal platform is both convenient and flexible in today’s fast-paced world. This online mode of education is at par with the traditional campus way, and the degree earned from the university is UGC-entitled and recognized globally owing to its prestigious Manipal tag. Moreover, when you choose Sikkim Manipal for an online BA program, you get access to a wealth of digital resources, databases, and online libraries to keep yourself well-informed about the latest trends in the marketing sector. 

SMU is known for its industry-connected faculty and interactive learning tools like the Learning Management System (LMS), which help students become digitally literate. This further helps them stay aligned with the industry’s increasing reliance on digital channels. Not to forget, Sikkim Manipal University offers an affordable fee structure at no-cost EMI mode, and deserving students also stand a chance to get attractive scholarships to pursue this online degree program. 

Conclusion 

We assume you are now aware of salaries and benefits in marketing careers after taking an online BA degree course. However, when we say a BA degree helps lay the foundation for a bright career in marketing, we encourage you to pursue it from a reputed institution like Sikkim Manipal University (SMU) via the Online Manipal platform. Counted as the top-most university in North East India, SMU offers an online BA degree program, which is a combination of three main subjects: English, Political Science, and Sociology. Enroll in SMU’s online BA course and become part of the glorious Manipal alumni and open a gateway of marketing opportunities with 100% placement assistance provided by the expert faculty of the university. 

Disclaimer

Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.


Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • online BA
  • Online Bachelor of Arts
  • online degree

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