Enroll Now
Back
Management

A Complete overview of online BBA in Retail & E-Commerce

Blog Date
December 27,
2024

Online shopping took the retail sector by storm a few decades ago. It revolutionized the face of consumer shopping by adding convenience, flexibility, and a wider choice – all at the tip of a finger. The penetration of the Internet fostered the growth of the e-commerce and retail industries in India. Considering their rapid growth in the current digital era, it helps to learn more about this revolution to facilitate its growth for businesses. This is where formal education helps understand and better manage e-commerce platforms and retail operations. An online BBA in Retail course helps impart students with industry-aligned skills and flexibility of learning alongside work and other commitments. Let’s learn more about the program in this article.

Core Subjects and Curriculum Highlights   

Manipal University Jaipur offers online BBA in Retail and E-Commerce. The three-year course offers students foundational concepts in visual merchandising, retail logistics management, IT in retail, and digital marketing. The course curriculum is divided into 6 semesters and offers the following core subjects and electives:

Semesters Subjects
1Financial AccountingEntrepreneurship and Innovation ManagementOffice Automation ToolsBusiness and Management FunctionsMicroeconomicsUniversal Human Values
2Financial ManagementCommunity DevelopmentStatistics for ManagersMacroeconomicsOrganizational BehaviorIntroduction to PythonBusiness Communication
3Human Resource ManagementCost & Management AccountingBusiness and Corporate LawsOperations ManagementMarketing ManagementInterview Skills and EtiquettesBusiness Environment
4Business Research MethodsE-CommerceEnvironmental ScienceIndian Financial SystemSupply Chain ManagementDesign Thinking (MLC)Technology Management
5Core subjectsInternational Business Management Fundamentals of Business AnalyticsElectives/Specializations subjectsVisual MerchandisingIT in RetailEntrepreneurship in Retail Business
6Core subjectsManagement Information SystemStrategic ManagementProjectElectives/Specializations subjectsDigital Marketing for Retail BusinessRetail Logistics ManagementEnterprise Resource Planning (ERP)

Key Benefits of Pursuing an Online BBA in Retail & E-Commerce

The online BBA in Retail and E-commerce degree program offers a host of advantages to the learners. Some of the top benefits of pursuing this course on the Online Manipal platform are:

  • Wide exposure: This is one of the key benefits of the course. It offers students access to the latest tools and trends in the industry. These include omnichannel retail and AI technology in the e-commerce world. With wide exposure to the latest techniques, students are sure to find success in this sector.
  • Networking opportunities: The E-commerce degree program from MUJ allows students to interact with peers, mentors, and industry experts across the globe. This unlocks numerous career opportunities in all parts of the world for graduates.
  • Flexibility: Online BBA in Retail is perfect for working professionals and students alike. This is because the learners can choose their own time and place of study and also decide their own pace. This enables working professionals to balance their studies and work commitments perfectly.
  • Real-world experience: The BBA in Retail and E-commerce degree program provides ample scope for students to gain hands-on training. As part of the curriculum, students get the opportunity to work on real-world projects and case studies. This gives them confidence to work in the domains of online retail and e-commerce.

Skills You Will Learn in the Retail Management Course Online

Online BBA in Retail and E-Commerce helps equip students with a wide range of skills for success in the sector. Some of the top skills that you can expect to learn in the retail management course online are:

  • Marketing and branding strategies: These are customized to the retail domain to give students a first-hand understanding of promoting a brand. Students learn about applying digital marketing techniques and sales methods to maximize company revenue. 
  • Business acumen and operational efficiency: Students gain a complete overview of optimizing workflows to ensure seamless operations. They also learn in detail about managing inventory, carrying out store operations, and processes in a supply chain.
  • Analytical thinking and problem-solving: These skills taught in a retail management course online are specific to retail scenarios. Students learn how to make prompt decisions in ever-changing retail environments.
  • Expertise in digital tools: Students gain proficiency in the latest tools and technologies used in e-commerce platforms. These include inventory software, Point of Sale (POS) systems, and e-commerce platforms. 
  • Customer relationship management: This is among the key skills learned in BBA for online business in e-commerce and retail. The entire retail business revolves around customers and it is thus important to maintain healthy relationships for success. The course teaches students how to understand and predict customer requirements and devise strategies based on shopper psychology.

Career Opportunities After Online BBA in Retail & E-Commerce

Pursuing a BBA for online business is among the popular choices for students aspiring for careers in retail and e-commerce. Students completing the program can apply for a variety of career roles in this domain. Some of them are shared in the table below:

Job RoleAverage Annual Salary (Approx)
Merchandising ManagerINR 10 lakh – INR 16 lakh per annum
E-Commerce Specialist INR 5 lakh – INR 12 lakh per annum
Supply Chain AnalystINR 5 lakh – INR 10 lakh per annum
Retail ManageriNR 5 lakh – INR 9 lakh per annum
Digital Marketing ManagerINR 4 lakh – INR 23 lakh per annum
Business Development ExecutiveINR 4 lakh – INR 7 lakh per annum

Some of the top industries where graduates can expect to chart out a career in retail and e-commerce after BBA are:

  • Fashion retail, such as Reliance or Max 
  • Logistics and supply chain companies, such as DTDC and Ecom Express
  • Online marketplaces, such as Amazon and Flipkart
  • Grocery and FMCG, such as Britannia and Coca-Cola

Why Choose MUJ’s Online BBA in Retail & E-Commerce?

With the evolution of the digital landscape, the online retail and e-commerce industry has fast picked up pace. This is where it makes sense to pursue a professional course in the domain to get a comprehensive understanding of how it works. This is particularly important because the course can offer a lucrative career in retail and e-commerce for graduates. 

Manipal University Jaipur (MUJ) is one such renowned institution offering online BBA in Retail and E-Commerce to aspiring learners. The course is designed to equip students with specialized skills in industry-relevant electives. These include visual merchandising, retail logistics management, IT in retail, and digital marketing. The course enables the graduates to enter a rewarding career in retail and e-commerce sectors across the world.

Conclusion

Online retail has ushered in a whole new wave of convenience to shoppers. One can buy anything under the sky on the click of a finger, sitting right in the comfort of their home. With the e-commerce sector thriving like never before, MUJ’s online BBA in Retail and E-Commerce provides just the right career path for students. Learn all about the retail and e-commerce industry with the course. Take the first step in starting or running an e-commerce business.  

Disclaimer

Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.


Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Online BBA
  • online education in India

Explore our online programs to become future-ready

Know More
Related Articles

Interested in our courses? Share your details and we'll get back to you.

    Enter the code sent to your phone number to proceed with the application form

    Edit

    Resend OTP

    Edit

    Bachelor of Business Administration (BBA)
    Manipal University Jaipur


    Enroll Now
    Call
    Enroll Now
    Your application is being created Thank you for your patience.
    loader
    Please wait while your application is being created.