MBA in Marketing Syllabus (2025-26): All Semester Subjects List

An MBA in Marketing is a popular specialization that equips you with in-demand skills to excel at top managerial roles in the marketing sector. The exhaustive coursework, spanning two years, encompasses both mandatory and elective subjects, including Entrepreneurial Practice, Business Communication, Business Research Methods (using R and Python), and Marketing Research. 

While the mandatory core subjects introduce you to the fundamental business concepts, the elective options enhance your functional expertise to excel in highly targeted job roles ahead. The first year (semesters 1 and 2) covers only the core subjects, and the second year (semesters 3 and 4) combines both the core and elective options. 

Read on to find out everything about the MBA Marketing syllabus and the career opportunities offered by the program. This blog helps you make informed career decisions ahead in the field of marketing. 

What is an MBA in Marketing?

An MBA in Marketing program is designed for learners willing to explore the diverse aspects of Marketing Management. While the core MBA in Marketing subjects are designed to equip you with foundational concepts in the discipline, the elective options help you strategize in a real-world business setting. 

The MBA Marketing syllabus focuses on a range of key and elective subjects to prepare you for lucrative job roles across top industries. 

Here’s a quick look at some of them:

Job Profiles	Industries
Public Relations Manager	Finance
Brand Manager	Public Relations
Sales Manager	Fashion and Retail
Advertising Manager	Brand Management
Digital Marketing Manager	Entertainment
Business Development Manager	Advertising
Market Research Analyst	E-Commerce

MBA in Marketing: 1st Year Syllabus (Sem 1 & 2 Subjects)

The Online MBA Marketing Management syllabus in the first year includes only the mandatory core subjects to strengthen your foundational knowledge. A strong understanding of the fundamentals acquired in the first year further helps you grasp more advanced business concepts in the final year of the course. 

Read on to know more about the online MBA in Marketing curriculum in the first year – the key subjects, learning objectives, and skills learned by students. 

MBA in Marketing: 1st Year Course Overview & Structure

• Key Subjects: Entrepreneurial Practice, Business Communication (WAC), Operation Management, Managerial Economics, and Human Resource Management are a few of them.
• Learning Objectives: To help you develop a strong fundamental understanding of marketing management to maximize its application for solving real-world business challenges. 
• Skills Learned By Students: Leadership, Decision-Making, Problem-Solving, Interpersonal Abilities, and Business Strategy. 

MBA in Marketing: 1st & 2nd Semester Subjects

A total of 14 key subjects are studied in the first year of an online MBA in Marketing program at Manipal University Jaipur, divided equally between the two semesters. Here is a look at the course curriculum, offered on the Online Manipal platform, below. A complete list of MBA Marketing subjects for the 1st and 2nd semesters has been provided. 

Semesters	Subjects
Semester 1	Entrepreneurial Practice Business Communication (WAC) Managerial Economics Financial Accounting Data Visualization (Excel/Tableau) Organizational Behavior\ Marketing Management
Semester 2	Business Research Methods (R/Python) Operation Management Human Resource Management Management Accounting Financial Management Legal Aspects of Business Business Communication (VAC)

MBA in Marketing: 2nd Year Syllabus (Sem 3 & 4 Subjects)

The second year of an MBA in Marketing combines the mandatory core subjects and elective options. Get an opportunity to leverage your foundational concepts from the first year to take practical business challenges head-on in the second year!

Let’s take a look at the core and elective subjects covered in the second year, the learning objectives, the skills learned, and the internship opportunities. 

MBA in Marketing: 2nd Year Course Overview & Structure

• Key Subjects: Strategic Management, Term Paper, International Business Management, and Project Study. 
• Elective Subjects: Sales Distribution and Supply Chain Management, Consumer Behavior, Services Marketing and Customer Relationship Management, and Advertising Management and Sales Promotion, among others.
• Learning Objectives: To equip you with highly targeted skills required in a practical business setting and to come up with innovative solutions for complex business problems. 
• Skills Learned By Students: Sales distribution, consumer behavior, market research, and marketing are just a few of the many skills learned by students. 
• Internship Opportunities: Value-packed internship opportunities to help you understand and tackle real-world business challenges. 

MBA in Marketing: 3rd & 4th Semester Subjects

Learn all about all the core and elective subjects covered in the second year (3rd and 4th semesters) of an MBA in Marketing program. Please note that the core subjects remain the same across both semesters, as listed below: 

Core Subjects

Semesters	Subjects
Semester 3	Strategic Management Term Paper
Semester 4	International Business Management Project

Elective Subjects

The table below lists all the elective subjects taught in the second year of an MBA in Marketing program. Ensure you select an option that aligns with your interests and career goals. 

Semesters	Elective Subjects/Specializations
Semester 3	Sales Distribution and Supply Chain Management Consumer Behavior Retail Marketing Marketing Research
Semester 4	Services Marketing and Customer Relationship Management Advertising Management and Sales Promotion E-Marketing International Marketing

Also Read: Online MBA Specializations: Is Dual or Single the Better Choice? 

FAQs

1. What are the subjects taught in the first year of the MBA Marketing?

The first year of the MBA in Marketing covers only the mandatory core subjects that strengthen your foundational concepts. Here is a look: 

Semester 1

• Entrepreneurial Practice
• Business Communication (WAC)
• Managerial Economics
• Financial Accounting
• Data Visualisation (Excel/Tableau)
• Organizational Behavior
• Marketing Management

Semester 2

• Business Research Methods (R/Python)
• Operation Management
• Human Resource Management
• Management Accounting
• Financial Management
• Legal Aspects of Business
• Business Communication (VAC)

2. Which MBA specialization should I take: HR or Marketing?

Both HR and Marketing are popular MBA specializations offering enriching career opportunities. Select a specialization that aligns with your interests and career objectives. 

An MBA in Human Resources Management is recommended for HR professionals seeking to enhance their skills and graduates looking to transition into HR roles. 

An MBA in Marketing is recommended for graduates, business owners, and working professionals. 

3. Can I take an MBA in Marketing course online?

Yes, you can definitely take an MBA in Marketing course online. You will have access to both live and recorded sessions, so you can learn while working. Ensure you’re earning your online degree from a reputable institution with world-class faculty and other resources, such as top-notch study materials and online discussion forums. 

4. What are the eligibility criteria for an MBA in Marketing?

The eligibility criteria for an MBA in Marketing are shared below: 

• Candidates must have a 10 + 2 + 3-year bachelor’s degree from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities.
• Candidates must have a minimum of 50% aggregate marks in their graduation.
• Reserved candidates must furnish a minimum of 45% in aggregate.

5. What are the elective subjects covered in the MBA Marketing course?

Elective subjects are covered only in the second year of an MBA in Marketing. Here is a look at the list of subjects included:

Semester 3

• Sales Distribution and Supply Chain Management
• Consumer Behaviour
• Retail Marketing
• Marketing Research

Semester 4

• Services Marketing and Customer Relationship Management
• Advertising Management and Sales Promotion
• E-Marketing
• International Marketing

6. What is the average starting salary after completing an MBA in Marketing course?

The average starting salary for each role may vary depending on the organization, the candidate’s skills, qualifications, and other relevant factors. For instance, the average salary earned by a Digital Marketing Manager (one of the most popular job roles after an MBA in Marketing) is approximately INR 5 lakh to INR 12.6 lakh per annum. 

7. Does the MBA Marketing internship involve sales or field activities?

An internship as part of an MBA in Marketing may include field activities across industries such as Education, Fast-Moving Consumer Goods, and Retail. However, specific other roles or industries may not involve any field activity at all. The extent of these activities varies depending on the specific role. 

8. What are the subjects covered in the MBA Marketing 2nd year?

The second year of an MBA covers both the mandatory core subjects and elective options. Here is a look: 

Core subjects:

• Strategic Management
• Term Paper
• International Business Management
• Project Study

Elective subjects: 

• Sales Distribution and Supply Chain Management
• Consumer Behavior
• Retail Marketing
• Marketing Research
• Services Marketing and Customer Relationship Management
• Advertising Management and Sales Promotion
• E-Marketing
• International Marketing