MBA dual specialization in Marketing & HR: An overview

Marketing and HR are two departments that can perfectly work in harmony to create and reflect a positive work culture and brand image. This in turn helps attract prospective clients and employees both. Marketing helps promote a positive brand image and the HR of a company ensures that its workplace and the people are in place for a healthy work environment. A dual MBA in Marketing and HR allows students to gain expertise in two vital areas of management. This is why studying the two disciplines in combination is equally a great idea. This further explains why MBA dual-specialization Marketing and HR is a popular excellent choice among several students. Let us learn more about the course in this blog.

MBA dual-specialization Marketing & HR

Marketing is an area that deals with the study of the consumer market in great detail – consumer behavior, marketing strategies required to appeal to that behavior, and changing trends and patterns. Human Resources or HR essentially studies the behavior and working of the employees or people working within an organization. Combining these two areas can help gain a complete overview of both the market and human aspects of a business. And this is what an MBA dual-specialization Marketing & HR aims to achieve.

The course puts together this most-demanded specialization to help students earn a diverse skill set and the most essential one for the successful running of any business. Both its target market and its employees need to be happy and satisfied to ensure maximum profitability. Students in the MBA and HR dual-specialization MBA programs learn just that. Let us take a quick look at the MBA Marketing and HR course details:

Semesters	Subjects
1	Business Economics Principles of Management and Organizational Behavior Computer Application in Management Marketing Management Legal Aspects of Business Accounting for Managers Business Communication
2	Productions and Operations Management Quantitative Methods in Management Management Information Systems Human Resource Management Global Economic Environment and Policy Financial Management Research Methodology and Statistical Techniques
3	Business Strategy Project Management Specialization I (Compulsory): Marketing Retail and Distribution Management and Supply Chain Management Consumer Behavior and Advertisement and Brand Management Specialization II: HR Competency Mapping & Performance Management Industrial Relation
4	Banking and Insurance Management Specialization I (Compulsory): Marketing Service Marketing & Global Marketing Market Research Specialization II: HR Compensation Management & International Human Resource Management Organization Development & Human Resource Development Project Work

Advantages of pursuing an MBA in Marketing & HR

The above section details the MBA Marketing and HR course details. Let us now look at some of the top benefits of pursuing a Marketing and HR dual-specialization MBA:

1. Dual skills: The program is designed to equip students with the relevant skills in both corporate and employer branding. Students learn to boost employer branding by using digital marketing and effective communication strategies, while also attracting the best talent in the industry in line with HR policies.

2. Flexible career options: Students graduating with a Marketing and HR dual-specialization MBA are eligible to apply for job roles in both sectors. They appear more attractive to prospective employers because they have desirable skills in two industries. 

3. Higher earning potential: Graduates with an MBA in HR and Marketing are liable to earn attractive pay packages considering their dual skills. This opens their career path wide for growth opportunities and faster success on the corporate ladder.

MBA Marketing and HR career options

Students graduating with an MBA in HR and Marketing are eligible to apply for job roles in varied sectors. This is primarily because these graduates are equipped with specific skills for both the industries and are therefore attractive to employers in both sectors. Some of the top MBA Marketing and HR career options are listed as follows:

Job role	Average annual salary (approx)
HR Manager	INR 10 lakh – INR 12 lakh per annum
Marketing Manager	INR 9 lakh – INR 20 lakh per annum
Talent Acquisition Manager	INR 7 lakh – INR 17 lakh per annum
Corporate Communications Manager	INR 7 lakh – INR 16.6 lakh per annum
Consultant	INR 3 lakh – INR 8 lakh per annum

• HR Manager: Responsible for hiring new staff and determining the pay scale for all employees working in an organization.

• Marketing Manager: Analyzing market data, estimating costs, organizing events, recruiting and training staff, designing marketing strategies, and assessing the effectiveness of all plans.

• Talent Acquisition Manager: Ensuring the availability of the right talent in an organization to help achieve the overall business objectives.

• Corporate Communications Manager: Responsible for the overall internal and external corporate communications of an organization.

• Consultant: Helping businesses design and execute appropriate strategies that can help them achieve their overall goals by understanding the market requirements and intending to meet them satisfactorily.

Best colleges for Marketing and HR dual MBA

Ready for a rewarding career in the fields of HR and Marketing both? Sign up for an online dual-specialization MBA with Sikkim Manipal University. It is one of the best colleges for Marketing and HR dual MBA that offers the course on the popular Online Manipal platform. The program is 100% online which means you get to experience the ultimate comfort and convenience of studying from home, while balancing your work and personal commitments.

The online dual-specialization MBA is the most recent offering by Sikkim Manipal University. The course has been designed to offer students the best of both worlds – HR and Marketing. The course helps these students gain the desired management skills that enables them to lead job roles in both HR and Marketing domains.

The course lasts 2 years and offers specialization in both the disciplines. Sikkim Manipal University is accredited in A+ grade by NAAC and all its online degree programs are entitled by the UGC. This makes them equivalent to campus degree programs. Sikkim Manipal is also among India’s top 151-200 universities in 2024 as ranked by NIRF and the top private university in the North East ranked by IIRF.   

Conclusion

A Marketing and HR dual-specialization MBA is one of the best decisions for a rewarding career path. This blog detailed some of the most important MBA Marketing and HR course details to help you get an overview of what the course entails. Sikkim Manipal University offers an online MBA in both Marketing and HR to help students gain the most important managerial skills in both the disciplines. This enables them to assume top leadership positions in the two sectors.