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Business Strategy 
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Semester 1
Principles of Management
This subject provides a foundation in management principles, covering planning and decision-making, organizational structure and culture, staffing and performance management, motivation and leadership, communication, change management, productivity, and contemporary control techniques.
Business Communication
This subject develops effective business communication skills, covering communication processes and barriers, verbal and non-verbal communication, listening and reading skills, business writing, oral communication, meetings, memos and notices, business letters and reports, resumes and cover letters, group discussions, and interviews.
Accounting for Managers
This subject provides a foundation in accounting and financial reporting, covering accounting principles and double-entry bookkeeping, journal and ledger entries, trial balance and accrual adjustments, financial statements, assets, liabilities and equity, auditing, and preparation of income statements and balance sheets.
Statistics for Managers
This subject develops statistical skills for managerial decision-making, covering data classification and visualization, measures of central tendency and dispersion, probability and distributions, sampling and estimation, hypothesis testing, correlation, and linear regression using Excel.
Managerial Economics
This subject provides a foundation in managerial economics, covering demand and supply analysis, elasticity and forecasting, cost and production analysis, pricing strategies, market structures, national income and business cycles, inflation, monetary and fiscal policies, exchange rates, and global economic trends affecting business.
Semester 2
Managing People and Organisation
This subject provides a framework for managing people and organisations, covering personality and individual behaviour, motivation and rewards, group dynamics and team effectiveness, organisational structure and culture, human resource management, workforce planning, HR information systems, job analysis and design, and recruitment and selection.
Marketing Management
This subject provides a foundation in marketing management, covering marketing concepts and environmental analysis, market research, segmentation, targeting and positioning, product and brand management, integrated marketing communication, pricing strategies, distribution and channel management, digital marketing, and customer relationship management.
Cost and Management Accounting
This subject provides a foundation in cost and management accounting, covering cost concepts and classifications, strategic cost management, activity-based costing, marginal and cost-volume-profit analysis, break-even analysis, budgeting and budgetary control, short-term decision-making, and performance and responsibility accounting.
Environmental Studies
This subject provides a foundation in environmental studies, covering natural resources and ecosystems, biodiversity and conservation, pollution and waste management, climate change and renewable energy, sustainable development and SDGs, environmental ethics and laws, environmental impact assessment, and the role of communities in environmental protection.
Media Literacy and Critical Thinking
This subject develops media literacy and critical thinking skills, covering the evolution and role of media, media content analysis, bias and misinformation, source credibility and algorithms, information management, problem-solving and decision-making, media ethics, fake news, business communication, marketing and advertising, crisis management, and emerging media trends.
Skill Lab - I
This practice-oriented learning experience through curated Coursera courses, helping learners develop industry-relevant skills in digital technologies, analytics, communication, and emerging technologies, while applying their learning to real-world contexts through reflection and practical application.
Semester 3
Operations Management
This subject provides a comprehensive framework for operations management, covering productivity and operations strategy, sourcing and supply chain management, facilities location, inventory management, process and capacity analysis, manufacturing and service system design, demand forecasting, aggregate planning, scheduling and operations control.
Corporate Finance
This subject provides a comprehensive framework for corporate finance, covering financial management objectives, time value of money, sources and cost of capital, capital structure and leverage, capital budgeting and investment appraisal, dividend policy, shareholder value, working capital management, and cash management.
Research Methods in Management
This subject provides a foundation in management research, covering research types and processes, research ethics, problem formulation, literature review, research design, sampling methods and sample size determination, primary and secondary data collection, questionnaire design and measurement scales, data editing and analysis, interpretation, and research report writing for informed business decision-making.
Business Law
This subject provides a foundation in business law, covering legal systems and sources of law, contracts and remedies, indemnity and guarantee, bailment, agency, sale of goods, partnership and limited liability partnerships, and cyber laws and online contracts. It also covers the Information Technology Act, digital signatures, cyber crimes, intellectual property, patents, copyrights, and trademarks.
Health and Wellness
This subject provides a foundation in physical fitness, health, and wellness, covering fitness components and assessment, exercise and heart rate zones, nutrition, first aid, lifestyle-related diseases and their management, yoga asanas, postural correction, stress management, relaxation techniques, workload monitoring, injury prevention, hydration, dehydration, and performance assessment.
Consumer Affairs
This subject provides an overview of consumer affairs and protection, covering consumer rights, buying and complaint behavior, pricing, GST, labelling and packaging, e-commerce, legal metrology, consumer protection laws and redressal mechanisms, sector-specific regulations, misleading advertisements, sustainable consumption, and quality standards.
Semester 4
Core Subjects
Entrepreneurship and Startup Ecosystem
This subject provides a foundation in entrepreneurship and the startup ecosystem, covering entrepreneurial concepts and types, idea generation and evaluation, feasibility studies, business planning, business model canvas, and strategic planning. It also covers startup funding, financial management, team building, leadership, organizational culture, conflict management, growth and scaling strategies, innovation, continuous improvement, and exit strategies.
Artificial Intelligence
This subject provides an introduction to Artificial Intelligence, covering its evolution, types, applications, and differences from Machine Learning, Deep Learning, and Data Science. It explores data and algorithms, machine learning, predictive analytics, AI applications across business functions, generative AI and business tools, automation, and decision-support systems, along with AI ethics, bias, privacy, responsible use, intellectual property, and industry case studies.
Design Thinking and Innovation
This subject provides an overview of design thinking and innovation, covering its principles, process, tools and techniques, empathy, collaboration, prototyping, storytelling, strategic foresight, experience design, creative culture, and business model design. It also explores design thinking in IT and engineering, Agile collaboration, and the application of ERP across inventory, CRM, HR, finance, and e-business.
Strategic Management
This subject provides a comprehensive framework for strategic management, covering strategy concepts and processes, competitive advantage, vision, mission, objectives and policies, environmental and industry analysis using PESTLE and Porter’s Five Forces, competitor and internal analysis, value chain, resource-based view, and benchmarking. It also covers strategy formulation, implementation, evaluation, strategic control, leadership, and business policy.
Supply Chain Management
This subject provides a foundation in supply chain management, covering transportation, facility location and network design, inventory management and risk pooling, purchasing, supplier evaluation and selection, supply chain integration, strategic alliances, procurement and outsourcing strategies, and international supply chain issues.
Skill Lab - II
This practice-oriented learning experience through curated Coursera courses helps learners develop industry-relevant skills in digital technologies, analytics, communication, and emerging technologies. It emphasizes experiential and reflective learning, enabling learners to apply acquired knowledge to real-world business contexts while building job-ready, certifiable competencies and lifelong learning capabilities.
Semester 5
Core Subjects
Project Management
This subject provides a comprehensive framework for project management, covering project life cycle, initiation, feasibility studies, planning, Work Breakdown Structure, team roles, leadership, network development, PERT and CPM, scheduling, resource allocation, cost estimation and budgeting, risk and quality management, procurement and contract management. It also covers project execution, performance measurement, control, closure, and project management software.
Business Taxation
This subject provides a foundation in business taxation, covering basic tax concepts, residential status, taxable and exempt income, salary, house property, business and professional income, capital gains, income from other sources, deductions, clubbing of income, computation of total income and tax liability, and return filing procedures.
3 modules as per chosen elective
Specialization:
HRM in Healthcare
Basic Concepts of Public Health
Healthcare Leadership and Ethics
Econometrics
Analytics for Business
Database Management System
Sales and Marketing
Consumer Behavior
Sales and Distribution Management
Financial Analytics
International Financial Management
Security Analysis & Portfolio Management
Human Resource Practices
Labour Legislation
Interpersonal Skills and Leadership Excellence
Semester 6
Core Subjects
Corporate Governance and Business Ethics
This subject provides a foundation in corporate governance and business ethics, covering corporate structures, governance principles and codes, sustainability, responsible management, stakeholder management, corporate social responsibility, social entrepreneurship, and corporate citizenship. It also explores business ethics, moral philosophy, ethical decision-making, ethics management practices, and case studies of Indian and global companies.
International Business Management
This subject provides a foundation in international business management, covering globalisation and its impact, cultural and political environments, international legal and economic systems, workplace ethics, and intellectual property issues. It also explores foreign exchange markets and exchange rate systems, global market risks, international business strategies, global expansion, direct investment, collaborative strategies, and management of international business arrangements.
Enterprise Resource Planning
This subject provides an overview of Enterprise Resource Planning (ERP), covering ERP solutions and vendors, business process reengineering, implementation, benefits, critical success factors, and related technologies such as business process management, data warehousing, data mining, knowledge management, and decision-support systems.
Minor Project
The Minor Project shall be conducted as an independent, faculty-guided research or industry-based project that enables learners to apply the knowledge and skills acquired during the program. Students may undertake a small-scale research project, industry study, business analysis, case study, or other approved project in an area of management and their chosen specialization.
2 modules as per chosen elective
Specialization:
Introduction to Healthcare Insurance
Healthcare Marketing and CRM
Visual Analytics
Optimization and Quality Control Techniques
Services Marketing
Digital Marketing and E Commerce
Financial Derivatives
Fin Tech: Emerging Technologies in Finance
Global Human Resource Management
Performance Management
Semester 7
Core Subjects
Behavioral Economics and Decision Making
This subject provides an introduction to behavioral economics and decision-making, covering rationality and irrationality, behavioral biases and heuristics, prospect theory, loss aversion, mental accounting, and sunk cost fallacy. It explores nudge theory, choice architecture, consumer and managerial decision-making, behavioral market trends, policy design, decision frameworks, ethical considerations, digital markets, AI, uncertainty and risk, entrepreneurship, innovation, and evaluation of behavioral interventions.
Business Analysis
This subject provides a foundation in business analysis, covering the role of business analysts, analytical frameworks such as PESTEL, SWOT, and Porter’s Five Forces, Agile and other business methodologies, process mapping, stakeholder analysis, and requirements elicitation.
Sustainable Business Models and Circular Economy
This subject provides a foundation in sustainable business and the circular economy, covering sustainability and the triple bottom line, circular economy principles and models, sustainable development goals, green supply chains, renewable energy, circular design, life cycle assessment, material flow analysis, and sustainable practices across industries.
2 modules as per chosen elective
Specialization:
Health Information Systems
Healthcare Supply Chain and Material Management
Programming for Analytics
Marketing Analytics
Social Media Marketing
Strategic Brand Management
Cybersecurity in Finance
Financial Modelling using R and Python
Human Resource Development
Training and Development
Semester 8
Core Subjects
Cultural Intelligence and Diversity in Organizations
This subject provides a comprehensive framework for cultural intelligence and diversity in organisations, covering cultural intelligence, diversity dimensions, cultural theories, globalisation, cross-cultural communication, leadership, emotional intelligence, teamwork, decision-making, innovation, and challenges such as bias and discrimination.
Capstone
The Capstone Project shall be conducted as an independent, faculty-guided research or industry-based project that enables learners to integrate the knowledge, managerial skills, and specialization-specific competencies acquired throughout the program. Students may undertake a research project, industry consulting project, business study, strategic analysis, management project, business plan, or case-based investigation in an approved area of management and their chosen specialization.
2 modules as per chosen elective
Specialization:
Quality Assurance in Hospital
Healthcare Operations Management
Financial Analytics
Basics of HR Analytics
Integrated Marketing Communications
Marketing Analytics
Blockchain Technology
Financial Web Technologies
Career Management & Professional Development
Basics of HR Analytics
27+ years of experience
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