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Industries you can consider after an MSc in business analytics

Business Analytics
Blog Date
November 30,

In this digital age, every action we perform produces fresh, raw data that businesses utilize. This past or present data is then used to build sophisticated models for driving success, fostering growth, and gaining a competitive edge. That is why business analytics jobs are becoming extremely prominent. Interested aspirants can expect abundant post-MSc business analytics career possibilities that are solid and fulfilling.

The responsibilities of business analysts change from domain to domain. However, almost every business domain necessitates having business analysts, whether IT, manufacturing, E-commerce, or BFSI. If you wish to use data-driven methods to solve business problems, you can pursue various career opportunities for business analysts after MSc. Let’s examine the benefits of this course and Industries seeking MSc business analytics skills.

The evolving landscape of business analytics careers clearly shows that concrete careers can be built in the industry. The U.S. Bureau of Labor Statistics (BLS) predicts that the business analytics sector will rise by 25% by 2030. This rise states that business analytics graduates can find employment in various fields, such as IT, Ecommerce, logistics, banking, and marketing. Here are some potential Job sectors for MSc business analytics graduates to consider.

Also Read: MBA in Business Analytics Course Guide

IndustryAverage Salary
Agriculture₹ 14.60LPA
Education and Training Sector₹ 7.8 LPA
Media and Entertainment₹ 19.40LPA
Retail Industry₹ 8.20LPA
Transport and Tourism Sector₹ 8.60LPA
Logistics₹ 10.5LPA

01. Finance

Finance is the first industry to fully utilize big data to boost commercial efforts. Financial business analysts help shape business strategy, identify patterns, and make forecasts to make informed decisions. Finance roles, particularly in fintech, are quite profitable and fulfilling for data specialists. Finance organizations like investment banks, venture capital firms, and consumer banks use business analytics.

02. Agriculture

Agriculture industry employs a wide range of innovative technology and procedures, including big data and business analytics. From optimizing irrigation systems to improving supply chain efficiency, business analysts are a part of every face of the agriculture industry. Companies can benefit by giving crucial data to farmers, which can help them enhance output and productivity. Companies and buyers of these crops use business analytics to optimize their raw material warehousing, storage, and transportation.

03. Education and Training Sector

The pandemic made the need for greater technological adoption in the education industry even more pressing since the market for online learning solutions grew quickly. Businesses in the education sector utilize business analytics to optimize their learning strategies and course materials. They may provide insightful data using business analytics, which helps them improve their teaching strategies and enrich student learning. Big universities and colleges are starting to use business analytics to enhance enterprise management and streamline bus routes.

Also Read: Top companies that hire Business Analysts!

04. Media and Entertainment

The OTT platforms like Netflix, Amazon Prime, and Disney+ Hotstar leverage big data and business analytics to enhance user experiences. They gather and analyze data from their millions of users to customize suggestions and enhance consumers’ experiences on the website. Recommendation systems are improved by using additional relevant data and the genre a user has selected to watch. For instance, a well-known music streaming service, Spotify recommends songs and playlists based on the artists, albums, genres, and songs a user has engaged with or listened to.

05. Retail Industry

E-commerce is the most prominent application of business analytics in the retail industry. Prominent e-commerce giants like Amazon use business analytics to customize customer recommendations and maximize sales. Personalized recommendations increase sales since they make it easier and faster for customers to find their needs. Retail businesses can optimize other items by using business analytics to determine which products sell the best and why, in addition to personalization, these products should be optimized.

06. Transport and Tourism Sector

Business analytics is used in various aspects of the transportation and travel industry. First, business analytics is used by governments to track and manage traffic. It aids in developing intelligent transportation systems and route planning optimization for efficient general traffic management. There will be a greater need for business analytics in traffic management as governments integrate more technology. On the other hand, travel agencies employ business analytics to develop client profiles and identify opportunities for improving user experiences.

Also Read: Why is the MSC in Business Analytics best done with Online Manipal?

07. Logistics

There are numerous use cases for business analytics in logistics. Supply chain analytics is a well-known subfield of business analytics that analyzes an organization’s supply chain (warehousing, transportation, logistics, etc.) to identify its weak points. Businesses utilize business analytics to find ways to enhance their transportation strategies and make them more effective and efficient. Using a more efficient transportation system, the business will save much time and money when transferring raw materials, completed goods, and manufacturing components. 

08. Healthcare

Business analytics is rapidly being employed in healthcare, a sector that has depended entirely on paper data systems for generations. Data in this context can provide insights into systemic resource waste, measure practitioner performance, calculate medicine compositions, classify clinical data, detect illnesses in photos, assess patient behavior, and much more.

Here is Why doing an MSc in Business Analytics from MAHE is the Best!

Manipal Academy of Higher Education (MAHE), often called the institution of eminence, offers real-world business analytics skills and abilities with practical applications. The university has AIRIIA and NAAC accreditation with an A++ grade. NIRF Ranking 2023 ranks MAHE as the 6th biggest premier university in India.

There is a huge need for qualified analysts in all business sectors. This program helps you gain the skills that employers are looking for so you may succeed in the changing workplace by integrating analytics with business domain knowledge. The program aims to nurture business analytics experts who want to work in the enormously profitable analytics and data science sectors. MAHE is also home to top-notch educational resources that turn learning into a joyful experience.


Masters in business analytics explore big data, artificial intelligence, and data analytics. Business analytics offers abundant opportunities for business analysts after MSc to create a rewarding career. MAHE’s MSc in Business Analytics provides students access to top-notch facilities, resources, and experiences. Our partnerships with academic institutions, governmental bodies, and organizations in the fields of study, research, and service help and empower students to succeed in the real world.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • online degree
  • online education in India
  • Online MSC Business Analytics

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