Mastering business analytics with Online Manipal

Today, companies rely on analytics to make choices and anticipate changes in the market. Business analytics facilitates an organization’s understanding of information and drawing conclusions aimed at improving its performance and profitability.

Whether a company wants to analyze customer behavior, predict sales, or improve its operations, it requires qualified specialists who can turn numbers into sense. This rising demand makes business analytics one of the most popular fields in the modern economy. The blog delves into how the MSc in Business Analytics from Online Manipal can help access these necessary skills and train students for the future job market.

Why choose Online Manipal for Business Analytics?

At Online Manipal, you can pursue business analytics programs from the prestigious Manipal Academy of Higher Education (MAHE). This 4th ranked university is offering MSc in Business Analytics, MBA in Business Analytics, and PGCP in Business Analytics in the online mode through Online Manipal. These programs gives the following benefits for learners –  

1. Flexibility and convenience

• Self-paced learning

Students are provided with recorded lectures and other learning facilities online. Hence, they can learn at their own pace. This makes it possible to listen to classes at any time of the day and at one’s convenience without having to disrupt the activities of the day.

• Study anytime, anywhere

While traveling at work or managing other responsibilities, online MSc Business Analytics helps students study uninterrupted. Education is defined, thus making it easy for one to learn anywhere or at any time within a given preference.

• No geographical constraints

Students can participate in the course without traveling and moving to another place. It is particularly suitable for working professionals because they can gain new knowledge and work full-time at the same time. This means that the approach offers global learning opportunities and can also provide for learners who are in different time zones.

2. Renowned faculty and industry-aligned curriculum

• Experienced faculty and industry experts

They are developed to be taught by professionals in their respective fields of specialization. This allows students to gain real experiences and keep up with real-world developments.

• Up-to-date course content

These concepts are taught in line with current trends and developments in business analytics to ensure the students are updated. This fosters graduates who possess the latest applicable tools and efficient methodologies.

• Practical, case-based learning

Courses are built around real-life cases and capstone projects, which are financial market analysis and a real-life portfolio. This practical approach prepares the students for other hardships that are likely to occur in the field.

3. Multiple program options

• MSc in Business Analytics (2 years)

This detailed program covers some of the complex areas of analytics, like machine learning, data mining, and predictive analytics. It is tailored for learners who want to pursue a career in higher analytical professions or who want to move up in the ranks to become data scientists or analytics managers.

• Postgraduate Certificate in Business Analytics (12 months)

The program is suitable for the working professional who needs to gain knowledge in a specific area swiftly. It also focuses on foundational areas like statistics, SQL, and data visualization. It is perfect for working professionals intending to transition into analytics positions.

4. Support and networking opportunities

• Access to a vibrant alumni network

Students join a large alumni network of over 150,000 members from different parts of the world. This creates meaningful employment connections, The graduates are in a position to create networking opportunities as they grow within their respective fields.

• Inspiring success stories

On its website, Online Manipal has provided success stories of students who have changed their careers through the programs. These stories explain how the acquisition of a degree or certification from Online Manipal improves employability or career growth in the broadest sense.

“Interacting with people from all over the world in a free environment has helped me become receptive to change.”- Aakash Singh

• Placement assistance and industry exposure

Online Manipal has guaranteed placement of 100 per cent; students are provided with guidance in interviews and jobs. Students also get to learn about market trends through webinars from leaders in the industry hence ensuring and enhancing their position in the market.

Building your skills with Online Manipal’s programs

Online Manipal’s programs give students a solid foundation in both technical know-how and strategic thinking—key ingredients for success in the business analytics field. Whether you’re aiming for the MSc in Business Analytics or the Postgraduate Certificate (PGC) in Business Analytics, each path offers its own set of advantages. Here’s a breakdown of the key skills you’ll gain in both options.

The online MSc in Business Analytics, offered by Manipal Academy of Higher Education (MAHE), is all about getting hands-on with data-driven challenges. This program zeroes in on improving your data analysis and visualization skills while also giving you practical insights into machine learning techniques. Plus, it helps you build up other technical skills that are essential in today’s business world.

Conversely, the Online Postgraduate Certificate in Business Analytics (PGCP-BA) is crafted for those looking to dive into the corporate world as business analysts. With its thoughtfully designed curriculum, modern teaching methods, and a team of experienced instructors, this program ensures you’re ready to make informed decisions backed by data, tackle business problems head-on, and shape smart strategies based on analytics.

Comparison: MSc in Business Analytics vs. Postgraduate Certificate

Feature	MSc in Business Analytics	Postgraduate Certificate in Business Analytics
Program Duration	2 years	1 year
Depth of Curriculum	In-depth coverage of both theory and advanced techniques	Focuses on core concepts for immediate skill development
Skill Emphasis	Advanced topics such as AI, Big Data, and Deep Learning	Foundational skills like data analysis and visualization
Career Alignment	Prepares for leadership roles like Data Scientist, Analytics Manager	Suitable for roles such as Data Analyst or Business Consultant
Research and Projects	Includes thesis or capstone project for practical experience	Short-term projects focusing on immediate business applications
Best For	Professionals aiming for advanced roles and long-term career growth	Individuals seeking rapid upskilling for immediate job opportunities

Choosing the right program

The MSc program can provide additional knowledge and a more in-depth understanding of the current business environment for those eager to apply for management positions or obtain more precise and profound preparation in business analytics. 

For those who are hoping to get a taste of analytics or as a way to gain entry into the specialization in a relatively shorter amount of time compared to other programs, the Postgraduate Certificate boasts basic knowledge that can get you started in your profession.

Core skills and knowledge acquired

• Data analysis and visualization: Master programming languages such as Python and R, as well as tools like Tableau and Power BI, to effectively understand and represent data.
• Statistical modeling and predictive analytics: Build up experience in using statistical methods for forecasting and gaining business intelligence.
• Machine learning and AI integration: Develop practical knowledge in the use of artificial intelligence tools and the application of relevant machine learning (ML) methods and algorithms in practical situations.
• Business strategy and data-driven decision-making: Know what analytics can be used for, such as market analysis, customer segmentation, and improving organizational efficiency.
• Communication and presentation skills: It is important to understand how to convey detailed information and results to the clients to change their decisions.

Career advancement with Online Manipal

1. Industry demand and job market growth

For example, a McKinsey & Company study showed that businesses using data-driven solutions achieved improved productivity and profitability of 5-6% compared to competitors. The demand for skilled professionals is rapidly growing across industries like:

• Banking and Financial Services
• Healthcare and Pharmaceuticals
• Retail and E-commerce
• IT and Consulting

The Business Analytics market was USD 84.36 billion in 2023 and is projected to reach USD 139.96 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 7.5% between 2024 and 2030.

2. Lucrative career opportunities

Online MSc Business Analytics professionals can expect to earn the following salaries at different levels in their careers:

Country	Freshers	Intermediate
USA	$60,000	$80,000
India	₹500,000	₹800,000
Australia	$55,000	$75,000
UK	£30,000	£45,000
UAE	AED 150,000	AED 250,000
Germany	€40,000	€60,000

Various roles in business analytics include:

• Chief data officer
• Data analyst
• Market research analyst
• Data scientist
• Statistician
• Chief Technology Officer (CTO)
• Machine learning engineer

3. Career growth and upskilling potential

• Pathway to leadership roles: Analytics professionals can climb the corporate ladder to become Analytics Managers or even Chief Data Officers.
• Continuous learning: Programs offered by the online Manipal offer students tools such as Python, SQL, and Tableau that are important to have in the long run for analytics.
• Opportunity for certifications: The curriculum allows graduates to acquire additional certificates in subfields such as data science, AI, or cloud analytics.

“I have 2 years of work experience in IT as an application engineer. Through this program, I hope to expand my knowledge of business analytics and apply it to my job role. Online Manipal has enabled me to learn at my convenience and the free access to Coursera content has helped me to gain industry skills”- Joel George

Benefits of studying Business Analytics with Online Manipal

• Accreditation from top-tier universities: Complete your degree with UGC-entitled and AICTE-approved online degrees that are on par with campus learning.
• Alumni affiliation and connection to a global network: Connect with a community of over 150,000 alumni to develop valuable contacts in your field.
• 100% placement assistance: Enhance your job application and interview skills to increase your placement rate.
• Scholarships of up to 30%: Eligible students can receive MAHE scholarships based on merit, prior military service, alumni status, and more.
• Easy financing options: Affordable payment methods, including no-cost EMIs, make it easier for buyers to manage costs.
• Exclusive Coursera access: Gain access to over 10,000 courses and certifications from leading institutions worldwide.
• Resume building: Utilize an advanced placement portal to create powerful and effective resumes, improving your chances of securing interviews for suitable positions.
• Alumni interactions: Participate in events where graduates can provide career guidance and business advice, offering ongoing support for learners both during and after the program.
• Industry-readiness sessions: Stay updated on current trends, recruiter demands, and key competencies necessary for the job market, supporting student placements based on organizational requirements.
• Virtual placement drives: Take advantage of online platforms for job vacancies, providing a similar experience to traditional campus placement drives while ensuring optimal conditions for employers and candidates.

“Studying online MSc in Business Analytics is aiding my career transition from aeronautical engineering to full-time business analytics. I’ve had a great experience with online Manipal. The modern curriculum, live classes, faculty and mentorship are helping me in enhancing my knowledge”- Thakur Simran Sunil

Conclusion

Continuing business analytics with Online Manipal provides convenience, realistic learning, and certification excellence. Hence, whether you choose the longer online MSC business analytics program or the shorter Postgraduate Certificate in business analytics, both have the endowment that will help you succeed in the job market.

Since the demand for analytics professionals is increasing every day, this is the best time to acquire accreditation to unlock numerous employment opportunities in various sectors such as finance, health sector, retail, and others. Register for Online Manipal’s business analytics courses to make your career more relevant and be a member of a community of successful graduating students.