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Importance of sales in any organization


Blog Date
December 14,

Sales are the amount of merchandise and products sold by a company during a specific time period and are the main revenue-making unit in any firm. A sales team works together to create sales, boost profitability, and build and maintain connections with customers for customer retention and brand loyalty which makes it an essential part of a business.

The sales team bridges the gap between potential customers’ demands and the products/services offered by the organization. A good sales team enables you to obtain qualified leads and clients who add value to your business. As a result, if the company has good sales, the overall growth of the company increases. Thus, the importance of the sales department in a business cannot be ignored. 

To know how an MBA in Marketing would be beneficial for individuals interested in working in the sales field, read Why choose an MBA in Marketing?

Benefits of having an effective sales team in a company

Here are some benefits of having an effective sales team:

  • Generate new leads –

Lead generation is a very crucial part of any business, and an efficient sales team handles the issue by implementing several strategies, such as setting sales goals, planning and implementing a sales model, and setting scalable sales processes.

  • Customer retention – 

Long-term client relationships are lucrative for all firms as they result in recurring business, recommendations, and word-of-mouth promotion of the company. An efficient sales team implements strategies such as sales follow-up to retain customers. 

  • Customer engagement – 

An efficient sales team constantly pushes toward regular interactive options for the customers to increase customer engagement. They achieve it by taking feedback and making it evident to the customers that their opinion matters.

  • Business growth – 

Sales play an essential role in establishing consumer loyalty and trust. An efficient sales team boosts growth in business by using various sales strategies to build customer trust and loyalty.

  • Positive brand image –  

An efficient sales team achieves a positive brand image by identifying a target audience, assessing their need, catering to their requirements, and following up to get a positive review. Hence, if not for a competent sales team, a brand would lose its positive image and end up without an adequate ethos to approach its customers.

How to become a Sales Manager?

Sales managers direct and supervise an organization’s sales team. This position may be of interest if you are interested in developing a sales strategy and managing a team of sales experts. You can improve your sales career and get into to this high-level job by leveraging existing sales experience and obtaining the required education and training.

The most common roadmap to becoming a sales manager is mentioned below:

  • Earn a bachelor’s degree.
  • Obtain the necessary experience with entry-level positions.
  • Consider getting a master’s degree, like an MBA in marketing.
  • Obtain other necessary professional certificates.
  • Improve your communication skills.
  • Try to master leadership capabilities.
  • Apply for the position.

To know more, read the MBA marketing course syllabus.

Become an efficient Sales Manager with an online MBA in Marketing from MUJ

The sales department in business as we see today is expanding at a rapid pace as all companies want to keep their share in the market and extend further, which is becoming difficult for them in the era of high competition. It is hence high time for candidates to advance their careers in the sales section of a business. An online MBA in Marketing from the Manipal University Jaipur can be the exact launchpad that people have been looking for to enter the industry. MUJ online MBA program is designed by industry experts keeping in mind the latest developments in the business world. Expert faculty, live and recorded classes, vast repository of e-learning content, and placement assistance after program completion are some of the great benefits of Online Manipal, the virtual learning platform of MUJ.

The online MBA program is definitely one of the best choices for a sales manager aspirant, as the curriculum equips individuals with the relevant knowledge and experience to advance their careers. The online MBA program will educate you to be a successful communicator in a rapidly changing contemporary world. It offers excellent mentorship, and the faculty magnifies the value of real-world ideas, allowing individuals to confidently chart their own routes to success. Individuals also get free access to paid content on Coursera with the course and can receive placement assistance to launch their career.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Marketing
  • Master of Business Administration
  • Online MBA

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