Final year project topics for MBA marketing students

An MBA in marketing opens up doors for a realm of possibilities to start your career in marketing. From strategic thinking, market research, brand management, and digital marketing to content creation and social media management, you will learn many skills and essential project management tools to help you take the first step or progress in the marketing domain. While you learn a lot of things during the curriculum of your MBA in marketing, projects demonstrate what you have learned and your skills. 

Moreover, you will gain an understanding of various concepts, including advertising management, sales promotion, retail marketing, and more. After earning an MBA in marketing, you can explore multiple job roles, including public relations manager, digital marketing manager, business development manager, market research analyst, brand manager, advertising manager, and more. The blog will discuss the importance of projects during an MBA, the skills you will gain, the diverse job roles you can opt for, and the various project topics for MBA marketing students. 

Read Also: Why choose an MBA in Marketing?

Interesting MBA marketing project ideas and topics

Let us delve into some marketing project ideas and topics.

How Artificial intelligence is affecting the marketing game

This project will give you insights into the impact of artificial intelligence on marketing. You will also learn how it is changing the way things work and can be used to improve the marketing game.

Success of branding in the real estate sector

With this project, you will learn about the impact of branding while also delving into the various branding strategies using business management tools.

Effect of BTL marketing on consumer purchase decisions in the FMCG sector

BTL marketing is crucial in the fast-moving consumer goods (FMCG) industry for driving up store and retail outlet sales. This project will help you dive deeply into BTL marketing.

Creating successful online marketing plans for a modern furniture and appliance rental business

The project will be about creating innovative marketing plans to draw in more clients for a firm that sells furniture and appliances. Typically, startups have a limited amount of money set out for advertising. The project will examine how entrepreneurs devise marketing plans using collaboration tools for MBA projects to sell their goods.

Effects of customer service on consumers in the telecom sector during the past ten years

This project will focus on how customer service has changed in the last ten years in the telecom industry and how that change has affected customers. You will also gather information on specific analytics and KPIs that contributed to those modifications and their effects on client loyalty.

Must Read: Important concepts to learn in MBA Marketing

A study of the evolution of india’s automotive sector

The Indian automotive sector has changed from being closed and protected to being less controlled, which has increased competition. This study investigates the factors that prompted international businesses to become involved and how these factors have significantly altered customer preferences.

Google’s effect on e-commerce

We always prefer to do a Google search before making any purchase decisions. This aids in our understanding of the product’s features and needs. This research will examine how Google’s algorithms affect how users find e-commerce websites. It will also highlight significant business management tools that e-commerce businesses may use to improve their online visibility.

Gamification as a growth hacking and customer retention approach for technology products

Enhancing user engagement and retention through gamification is highly recommended. Gamification significantly impacts user retention, which may improve revenue and foster stronger customer loyalty. This project will employ analytics and case studies to examine different gamification strategies and how they affect users.

Research on the effects of word-of-mouth advertising and customer satisfaction on Maruti Suzuki’s success

Verbal recommendations differ significantly from traditional marketing channels like print, radio, and television. The project will examine word-of-mouth marketing tactics used by Maruti Suzuki and their effects on customer satisfaction, business growth, and overall performance using collaboration tools for MBA projects.

How customer loyalty programs aid in success

Customer loyalty programs aim to attract customers to repeat purchases and stick to their brand. This project will focus on firms’ loyalty programs and whether they result in repeat purchases.

Consumer satisfaction with online shopping portals

Metrics related to customer happiness are only one of the several strategic planning tools for MBA available for determining if an eCommerce site is performing better than others. This project will concentrate on the elements contributing to increased customer satisfaction and how they affect a business’s success.

Elements that affect brand loyalty

The inclination and preference for the goods and services of specific brands, even in the face of comparable alternatives, is known as brand loyalty. The project will focus on all the significant variables that affect brand loyalty and explain how they differ.

Research on product packaging and how businesses utilize packaging as a marketing tool

Customers may recall companies based on the colors and packaging used for different items, which is why packaging has long been utilized for branding campaigns. This project will focus on the impact of packaging and other aspects of packaging.

What do you learn in an MBA in marketing program?

The foundation of an MBA in marketing is project work, which provides a practical learning environment and helps you land your dream job. Through the application of the theoretical knowledge you gain during the MBA to practical situations, these projects help you develop your problem-solving and strategic thinking skills. The leadership development programs help you gain skills for creating marketing strategies and prepare you for the dynamic marketing field. Here is what each semester will focus on during the MBA curriculum

Semester 1:

This semester will focus on foundational management skills to help you effectively lead and manage your team and make effective decisions in the interest of your organization. The subjects you will learn here are:

• Management Processes and Organizational Behavior
• Business Communication
• Statistics for Management
• Financial and Management Accounting
• Managerial Economics
• Human Resource Management

Semester 2: 

During the second semester, you will learn about analytical and decision-making skills. We provide you with analytical and decision-making skills for your second semester. You’ll be fully exposed to the concepts of financial analysis software for MBA and production management.  During the semester, you will also be provided an overview of managing MIS, CRM, and other global systems. You will also learn about game theory, simulation, duality analysis, and operations research. The subjects you will learn are as follows:

• Production and Operations Management
• Financial Management
• Marketing Management
• Management Information System
• Operations Research
• Project Management

Semester 3:

You will explore the concepts of research methodologies, legal aspects of business and IP, and more such concepts during the third semester of your MBA in marketing. Here are the subjects taught during the third semester:

• Research Methodology
• Legal Aspects of Business
• Sales Distribution and Supply Chain Management
• Consumer Behavior
• Retail Marketing
• Marketing Research

Semester 4:

You will deeply understand international business management, strategic management, and business policy and develop entrepreneurial skills throughout your final semester. You will gain practical experience working on projects in the field of marketing. You will also develop strong networks through peers, internships, and interactions with the faculty and thought leaders through leadership development programs. You are prepared to work for your professional objectives during the final semester. The following are the subjects covered during the semester:

• Strategic Management and Business Policy
• International Business Management
• Business Leadership
• Services Marketing and Customer Relationship Management
• Advertising Management and Sales Promotion
• E-marketing
• International Marketing

Must Read: MBA marketing course syllabus

Become an excellent marketing professional with MUJ’s online MBA 

The objective of the online Master of Business Administration (MBA) in Marketing by MUJ, a NAAC A+ accredited university, is to give students comprehensive marketing knowledge and skills they need to thrive in the competitive, fast-paced business world. The highly qualified and experienced faculty members and industry-relevant curriculum will help the students learn different concepts easily and be a step ahead. From admission to examinations, the entire program delivery is online allowing students as well as working professionals to upskill and enhance their careers in a virtual learning environment.

Read Also: Is an online MBA valid in India?

Conclusion

An MBA in marketing ensures that students are ready for circumstances they may encounter in the real world by teaching them about the various facets of marketing. The project assignments given at the end of the course force students to apply the theoretical knowledge they have gained to real-world scenarios. This helps the students develop critical thinking and develop effective and innovative solutions. The diverse range of captivating project topics mirrors the dynamic character of the marketing terrain, enabling learners to explore concepts and essential project management tools.