Gen Z, also known as Zoomers, iGeneration, centennials, post-millennials, or Homelanders, is the demographic cohort succeeding Millennials and preceding Generation Alpha. They are also more diverse than previous generations and are more likely to be politically active and engaged in social justice issues.
In the Gen Z era, it is extremely important to know that they are the buyers who are well aware of their needs and determinants of their utility.
Also read: Beyond reality: Brands in the metaverse
Check out: What is consumer behaviour and why is it important
We are all aware about the golden maxim “Consumer is the king of the Market” and in this digital era, consumers are Gen Z. Thus, studying redundant marketing approaches and theories won’t suffice to survive in today’s competitive world.
At Manipal University Jaipur, students get the opportunity to understand the marketing strategies and niche development in Gen Z market through an online MBA in marketing course that has a well-crafted and up-to-date course curriculum taught by expert faculty. Students will not only gain practical understanding of the contemporary market requirements but also get to learn market tactics with special reference to Gen Z.
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CourseMaster of Business Administration
Bachelor of Business AdministrationBachelor of Computer ApplicationsBachelor of CommerceMaster of Computer ApplicationsMBA- Banking and Financial ServicesMaster of CommerceMaster of Arts in Journalism & Mass CommunicationMSc Data SciencePGCP in Data Science & Machine LearningMSc Business AnalyticsPGCP Business AnalyticsPGCP Logistics and Supply ChainBachelor of ArtsMA in EnglishMA in SociologyMA in Political Science
InstitutionManipal University JaipurManipal Academy of Higher EducationManipal Institute of Technology
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