Emerging trends in shopping: 5 products captivating Gen Z’s interest 

What is Gen Z? 

Gen Z, also known as Zoomers, iGeneration, centennials, post-millennials, or Homelanders, is the demographic cohort succeeding Millennials and preceding Generation Alpha. They are also more diverse than previous generations and are more likely to be politically active and engaged in social justice issues.  

In the Gen Z era, it is extremely important to know that they are the buyers who are well aware of their needs and determinants of their utility.  

Also read: Beyond reality: Brands in the metaverse 

Top five products and services Gen Z relies on 

• Sustainable products: Gen Z consumers are increasingly interested in products made of recycled materials, carbon-neutral, or cruelty-free. This is due to their concern for the environment and their desire to support ethical brands. 
• Personalized products: Gen Z consumers are also looking for products tailored to their individual needs and interests. This includes products customized to their skin type, hair type, or dietary restrictions. It also includes products designed to help them achieve their personal goals, such as fitness trackers or meditation apps. 
• Subscription services: Gen Z consumers are more likely to subscribe to services than to own products outright. This is because subscription services offer convenience and flexibility. They also allow Gen Zers to try new products and services without having to commit to a long-term purchase. 
• Virtual reality and augmented reality: Gen Z consumers are early adopters of new technologies. They are excited about the potential of virtual reality and augmented reality to create immersive and interactive experiences. This trend is being driven by the increasing availability of VR and AR headsets and software. 
• On-demand services: Gen Z consumers are used to getting what they want, when they want it. They are increasingly turning to on-demand services for everything from food delivery to transportation. This trend is being driven by the rise of smartphones and mobile apps. 

Check out: What is consumer behaviour and why is it important 

Learn to tailor your marketing strategies to meet the Gen Z requirements 

We are all aware about the golden maxim “Consumer is the king of the Market” and in this digital era, consumers are Gen Z. Thus, studying redundant marketing approaches and theories won’t suffice to survive in today’s competitive world.  

At Manipal University Jaipur, students get the opportunity to understand the marketing strategies and niche development in Gen Z market through an online MBA in marketing course that has a well-crafted and up-to-date course curriculum taught by expert faculty. Students will not only gain practical understanding of the contemporary market requirements but also get to learn market tactics with special reference to Gen Z.