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Impact of Gen Z behavior on higher education

In recent years, Gen Z (Generation Z) has emerged as a driving force in many sectors, including education. Understanding their unique preferences and behaviors is crucial for educators and institutions aiming to stay relevant. This blog explores how Gen Z is shaping the landscape of higher education, drawing insights from a comprehensive report by Snap Inc. and Boston Consulting Group. The report highlights that Gen Z in India—comprising about 377 million people—represents a significant economic force.

Understanding Gen Z behavior

With around 377 million individuals, Gen Z is the largest generation in India. These digital natives are not only tech-savvy but also value-driven and adept at visual communication. They represent a significant economic force, with their collective spending expected to rise to $2 trillion by 2035. Growing up in a world of rapid technological advancements, Gen Z has developed distinct preferences and behaviors that set them apart from previous generations.

Gen Z at a glance

Key behavioral features of Gen Z:

  • Tech-savvy
    • Comfortable with technology and digital landscapes
    • Lives intertwined with internet, social media, and smartphones
  • Visual communicators
    • Rely on images, videos, and interactive content
    • Express themselves and connect with others through visual means
  • Value-driven
    • Prioritize experiences over material possessions
    • Support brands and institutions aligned with their values
  • Socially and environmentally conscious
    • Highly aware of social and environmental issues
    • Make purchasing decisions reflecting commitment to positive impact

These characteristics have far-reaching implications for various industries, including education.

You may like to know more about 5 products interested by Gen Zs

Gen Z’s influence on higher education

Gen Z’s unique perspective is reshaping the landscape of higher education. This study revealed that education is one of the top five causes Gen Z cares deeply about, with 45% prioritizing it. This generation’s passion for learning and their desire to make a positive impact are driving significant changes in the way education is delivered and perceived. Let’s discuss the details below –

1. Learning preferences

Gen Z’s learning preferences are distinctly different from previous generations. They thrive on visual learning and digital content, preferring online courses and hybrid learning models that offer flexibility and accessibility. Educational institutions must adapt by incorporating multimedia content and interactive learning platforms to meet these expectations.

This shift towards digital learning is driven by Gen Z’s familiarity with technology and their desire for personalized learning experiences. Traditional lecture-based teaching methods may no longer resonate with this generation. Instead, they seek dynamic and engaging content that allows them to explore topics at their own pace. The use of videos, animations, and interactive quizzes can make learning more enjoyable and effective for Gen Z students.

Moreover, the COVID-19 pandemic has accelerated the adoption of online learning, further cementing its place in higher education. Gen Z has demonstrated resilience and adaptability in navigating the challenges posed by remote learning. As a result, institutions must invest in robust online platforms and tools to provide a seamless and enriching learning experience for this tech-savvy generation.

Hear from Gen Zs

Lalitha Shree (23): “I prioritize skill-building over general learning. Starting work as an intern at 19 helped me develop essential skills. I’m interested in pursuing an MBA but only at top institutions, like Ivy League colleges or premier B-Schools in India. I’m open to exploring options rather than settling into one career path immediately.”

Rajveer Rajawat (25): “If I choose a course, it will be one that aligns with my passion and boosts my career. For instance, as a passionate social media marketer, I’d choose programs related to content creation or relevant skills. Unlike previous generations, I don’t appreciate restrictions—I prefer to learn on my own terms. With today’s opportunities, I can learn without traditional classes. If colleges don’t offer programs that suit my needs, I’ll pursue my learning independently.”

Mothika Santhanakrishnan (24): “I like online self-paced courses. I will take a trial of any course first, and if it engages me, I’ll enroll and pay. My focus is on upskilling to support my career growth.”

Ashwathy (24): “I like online interactive courses that are short and allow for experimentation, group projects, and peer discussions. Offline learning is my preference.”

2. Social behavior

Social interaction plays a crucial role in Gen Z’s learning process. They favor collaborative environments where they can share ideas and experiences. The pervasive use of social media further enhances their learning, as they engage with peers and experts beyond the classroom.

Gen Z’s social behavior is deeply influenced by their constant connectivity. Social media platforms like Instagram, Snapchat, and TikTok are integral parts of their daily lives. These platforms not only serve as spaces for socializing but also as valuable sources of information and learning. Educational institutions can leverage these platforms to create engaging content and foster a sense of community among students.

Collaborative learning is another hallmark of Gen Z’s educational experience. Group projects, peer discussions, and online forums provide opportunities for students to exchange ideas and learn from one another. By incorporating collaborative activities into the curriculum, educators can tap into Gen Z’s natural inclination towards teamwork and social interaction.

Hear from Gen Zs

Ashwathy (24): “I enjoy spending time with close friends in peaceful settings. My travel decisions are influenced by social media and recommendations from friends.”

Mothika Santhanakrishnan (24): “I’m more reserved and tend to avoid large gatherings and parties. I prefer close gatherings with friends and family. When I travel, I enjoy going with a group of friends based on their recommendations.”

3. Economic impact of Gen Z

Gen Z’s spending power significantly influences the education sector. Their economic behavior, characterized by thoughtful spending and investment in quality, impacts education-related expenditures. Institutions must recognize this trend and offer value-driven educational experiences to attract and retain Gen Z students.

Gen Z is already driving 43% of India’s consumer spending, and their influence cuts across various categories from fashion to consumer durables. Their economic influence extends beyond their direct spending on education. As they enter the workforce, their purchasing decisions will shape various industries, including technology, fashion, and entertainment. This generation’s preference for value and quality means that they are willing to invest in educational programs and institutions that offer tangible benefits and long-term value.

Moreover, Gen Z’s economic behavior is closely linked to their digital habits. Online shopping, digital payment methods, and subscription-based services are integral to their lifestyle. Educational institutions can capitalize on these trends by offering flexible payment options, online resources, and subscription-based learning platforms. By aligning their offerings with Gen Z’s economic preferences, institutions can enhance their appeal and attract a larger student base.

Hear from Gen Zs

Monish Roy (25): “I allocate 30% of my salary to savings, while the rest goes toward rent, food, and groceries. If I decide to enroll in a course, my priorities are affordability and accreditation. Career advancement is my main goal, so I’ll choose a program that aligns with that. I prefer offline courses because I feel more focused compared to online learning. I’d be ready to enroll if the institution offers placement opportunities and easy financing options.”

Swarnima Wahi (27): “Most of my spending goes toward food, experiences, and my dog. I also invest in stocks and SIPs to manage my finances.”

Case studies and examples

Many institutions have already begun adapting to Gen Z’s preferences. For instance, universities offering virtual reality-based courses and interactive learning modules are gaining popularity. Highlighting such success stories can inspire other institutions to innovate and evolve.

One notable example is Stanford University, which has introduced virtual reality (VR) simulations in its medical curriculum. These simulations allow students to practice surgical procedures and medical interventions in a risk-free virtual environment. By leveraging VR technology, Stanford is providing Gen Z students with immersive and hands-on learning experiences that enhance their skills and confidence.

Another example is the University of Michigan, which has launched an online learning platform called Michigan Online. This platform offers a wide range of courses and certifications, allowing Gen Z students to access high-quality education from anywhere in the world. Michigan Online’s emphasis on interactive content and flexible learning options aligns with Gen Z’s preferences for digital and personalized education.

To engage Gen Z learners, Online Manipal provides access to Epic.U—a community networking app designed for interaction, engagement, and connection-building with fellow students. Epic.U offers an offline campus-like experience through interest groups, various competitions and events, quick reads, alumni connections, and more. It bridges the gap in online learning, ensuring continuous engagement throughout the learning journey. Additionally, Online Manipal caters to Gen Z behavior through bite-sized learning content, 1-on-1 mentorships, and direct faculty interactions via discussion forums, all accessible anytime, anywhere.

Challenges and opportunities in leveraging Gen Z behavior

Challenges and opportunities for educational institutions catering to Gen Z:

  • Technological upgrades
    • Need for advanced digital infrastructure
    • Opportunity for innovation in educational technology
  • Curriculum redesigns
    • Shift towards experiential and project-based learning
    • Incorporation of real-world applications and internships
  • Leveraging Gen Z insights
    • Develop strategies to enhance educational outcomes
    • Improve student engagement
  • Addressing the digital divide
    • Provide affordable devices and internet connectivity
    • Creating inclusive learning environments
  • Adapting to Gen Z learning preferences
    • Move away from traditional rote learning methods
    • Focus on practical skills development
  • Preparing students for the modern workforce
    • Enhance practical skills through hands-on projects
    • Aligning curriculum with industry demands

Expert opinions

Education experts emphasize the importance of understanding Gen Z’s unique characteristics. According to industry leaders, institutions must adopt flexible learning models, integrate technology seamlessly, and create supportive environments that foster creativity and collaboration.

Dr. John Palfrey, President of the MacArthur Foundation, highlights the need for personalized learning experiences. He states, “Gen Z students thrive in environments that offer flexibility and choice. Educational institutions must move away from one-size-fits-all approaches and embrace personalized learning pathways that cater to individual interests and strengths.”

Similarly, Dr. Karen Symms Gallagher, Dean of the USC Rossier School of Education, emphasizes the role of technology in education. She notes, “Technology is not just a tool; it’s an integral part of Gen Z’s lives. Educators must harness the power of technology to create interactive and immersive learning experiences that resonate with this digital-native generation.”

Conclusion

Gen Z’s influence on higher education is profound and far-reaching. By understanding and adapting to their behaviors, educational institutions can offer more relevant and engaging experiences. As this generation continues to shape the future, it’s crucial for educators to embrace these changes and innovate for a brighter educational landscape. The insights from Snap Inc. and BCG report highlight the importance of staying attuned to Gen Z’s needs and preferences. Institutions that proactively respond to these trends will be better positioned to attract and retain students, ultimately contributing to the growth and development of the education sector. Moving forward, the collaboration among educators, students, and technology will be key to unlocking Gen Z’s full potential in higher education.

Disclaimer

Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.


Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Epic.U
  • online learning
  • Online Manipal

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