Business analytics is the study of data and information to help companies make decisions. It is a field that combines business knowledge, quantitative techniques, computer science, and mathematics altogether. The information collected for business analytics is typically used for decision-making purposes. It can be used to predict trends in sales, market share, costs, and more.
The MBA in Business Analytics career growth is rapid. Many different approaches have been taken by businesses to solve the challenges they face. Similarly, one approach is domain leadership.
Domain leadership is leading a team working on a project or mission. It requires the ability to find and motivate people, as well as supervise them. In business analytics, domain leader is also important for helping businesses grow and scale by creating an effective team that can handle more volume or complexity.
Do you want to learn about the advantages of business analytics? Check out our detailed guide on business analytics advantages for further information!
An MBA in Business Analytics is a master’s degree focusing on using statistics and data analysis for business intelligence. It is often combined with other business-related courses, such as accounting or finance.
A person with Business Analytics domain expertise can teach students how to use statistical software and techniques such as regression analysis and data mining to analyze large amounts of data to make better business decisions. The program applies these techniques to real-world situations, including marketing, sales, and human resources management.
Read to know more about to keep your MBA dreams relevant in 2023
The MBA in Business Analytics program goes on for two years and gives you the skills and experience you need to succeed in the growing field of data analytics. The course is designed for graduates with a bachelor’s degree in any subject (including statistics). To qualify for the program, you’ll need a minimum of 50% marks at the undergraduate level or an equivalent grade (such as an A+ or B+).
The average starting salary for business analytics graduates with an MBA in business analytics is between eight lakhs and sixteen lakhs per annum. The top employers providing such salaries include IBM, Accenture, Oracle, Deloitte, Fractal Analytics, Absolutdata, etc.
You may be interested to know how to start a career in business analytics.
The MBA program in Business Analytics covers all subjects with 3 to 4 study credits each. Additionally, the major project in the final semester carries a whole of 12 credits. To get all the credits, you need to pass the semester examination conducted by the corresponding institute for each subject.
The course curriculum of business analytics includes topics such as the following:
The semester-wise tabular representation of the subjects is as follows:
Read to know why you should enroll in M.Sc. in Business Analytics.
After completing an MBA in Business Analytics, you can pursue many lucrative career paths. The MBA in Business Analytics career growth is young and booming, so many opportunities exist. Here are some of the most common MBA in Business Analytics career paths:
A domain leader is a person who takes charge of a team or organization. In other words, they oversee the people and processes in the company.
As a domain leader, you will be responsible for leading your team in the execution of company strategy. You’ll be expected to work closely with other managers to ensure that all projects are completed on time and within budget and that all employees are properly trained.
In a business setting, the domain leader is responsible for helping employees develop their skills and knowledge through training programs, motivational talks, and even mentoring sessions. The domain leader also ensures that all employees have access to the tools and resources they need to perform at their best.
In business analytics, domain leaders must have an impressive track record of meeting deadlines, keeping budgets within limits, and creating measurable results for their teams. The average salary of a domain leader is INR 12.8 LPA.
The marketing manager is responsible for developing and implementing the company’s marketing strategy. They work with other departments to develop an overall strategy, create digital and social media content, create advertising and influencer outreach campaigns, manage budgets and project timelines, and more. The marketing manager must also oversee all aspects of customer service, including customer satisfaction surveys and feedback forms.
The advancement opportunities for this position include becoming a director or vice president within the organization. The average CTC package given to a marketing manager is INR 6.6 LPA.
Financial analysis is another MBA in Business Analytics career path. A financial analyst analyzes data and makes recommendations to help management make decisions about the company’s finances. The analyst will look at all aspects of the company, including sales, profit margins, expenses, and capital investment. The job involves analyzing numbers from different departments and recommending how best to use the resources available to improve the line of profits. A financial analyst’s salary is INR 12 LPA.
The Supply Chain Analyst is responsible for planning, analyzing, and controlling the process by which materials are used in manufacturing. The role ensures that all parts of the supply chain are functioning effectively, including production and distribution processes, logistics, and customer service. The analysts ensure that the supply chain is efficient and effective by monitoring inventory levels, costs, and quality. The average salary of a supply chain analyst is INR 7.55 LPA.
The Operations Analyst is responsible for monitoring the performance of a company’s financial systems, human resources and payroll, customer relations, and technology. They will also work with managers to help them analyze processes and improve them. The role requires attention to detail because it involves looking at data across multiple departments and ensuring they work as intended. The average salary for Operations Analysts is 8.3 LPA.
Want to know more job opportunities after completing an MBA in business analytics? Check out our detailed blog on career prospects after an MBA in business analytics for more information.
Manipal Academy of Higher Education (MAHE), an Institute of Eminence, offers online MBA in Business Analytics for working professionals to provide the skills you need to succeed in today’s competitive market. From the ground up, our program focuses on real-world data science applications while allowing you to develop your unique skill set.
At Online Manipal, we’re all about helping students find their way through the maze of opportunities and challenges they face as they pursue their dreams. We want you to feel confident about what’s next for you—and that starts with knowing exactly where you’re headed.
Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.
Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.
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CourseMaster of Business Administration
Bachelor of Business AdministrationBachelor of Computer ApplicationsBachelor of CommerceMaster of Computer ApplicationsMBA- Banking and Financial ServicesMaster of CommerceMaster of Arts in Journalism & Mass CommunicationMSc Data SciencePGCP in Data Science & Machine LearningMSc Business AnalyticsPGCP Business AnalyticsPGCP Logistics and Supply ChainBachelor of ArtsMA in EnglishMA in SociologyMA in Political Science
InstitutionManipal University JaipurManipal Academy of Higher EducationManipal Institute of Technology
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Manipal University Jaipur