Online Manipal Editorial Team | June 03, 2022
Commerce shapes the economy and influences the very fabric of how businesses operate themselves. From selling and buying to trading operations and logistics, B.Com project topics familiarise students with real-world concepts and give them extensive experience. During the final year, commerce students work hands-on across various project topics, and with the advent of e-commerce solutions, the landscape is evolving. AI, Machine Learning (ML), Computer Vision, Virtual Reality (VR), Augmented Reality (AR), and Natural Language Processing (NLP) are also influencing commerce related project topics for final year students.
Given the vast majority of options, you might find it challenging to choose exciting topics for your final year project. Therefore, understanding different niches and picking a project that interests you is the key to your career growth and success. If you want to land a prestigious job at a company after graduating, you must select an option that impresses recruiters and gets their attention. This guide will discuss how to choose and research sixth-semester B.Com project topics, including tips on making the most out of them.
How to start with B.Com final year project
The best B.Com final year project for students would be topics around financial analysis, banking management, retail studies, and research papers on events currently trending in the business world. Here are some tips to help you narrow down your choices for B.Com project topics.
Step 1 – Pick your project topic carefully
The end consumers should be your top priority when deciding on a list of project topics for the commerce field. Their choices, demands, shopping preferences, and target market are all factors to consider when selecting a topic. When picking your project, be sure to do thorough market research. Make sure you choose a subject that aligns with your interests as well.
Step 2 – Make a thorough project plan
Once you have decided on your project, the next step is planning. Think carefully about the timeframe required for it and what sub-topics you need to cover. If you intend to do case studies or reports, it’s good to analyse the business and ask questions. Play an active role in research, and don’t limit yourself to online resources. You can visit markets and consider several variations of the same topic if you feel it is getting redundant. Create a project outline and break it down to have the structure in place. Cover every section and do your research accordingly.
Step 3 – Prepare and submit a research report
Try to add local details to your topic and make it personalised. Even if you’re covering international firms, companies or businesses, make sure it relates to your Indian audience. A B.Com project report should have the following components:
- Cover page
- Table of Contents
- Body and Introduction
- Conceptual Framework
- Presentation of Data, Analysis, and Findings
Step 4 – Presentation
Establish credible sources, so your audience will pay attention. Start your presentation by discussing your project goals and ideas, and give a brief summarised overview. If the audience can relate to your topic, they’ll pay attention. Practise your communication skills and be aware of your body language when presenting. When presenting your project, take a storytelling approach by adopting visual narratives. Add imagery, examples, and voice notes, if possible. This will give your crowd an immersive experience. It will also give your project the extra impact and not make it sound too dry, even with added graphs, charts, and statistics.
Another effective way to make a sound presentation is by asking thought-provoking questions to your audience and following up with relevant explanations. Prepare a list of contextual questions to help you out during the presentation. Finally, have a call to action for the ending and include appropriate resources.
List of top B.Com project ideas
Following is a list of the best B.Com project ideas that you could consider for completing your course:
- SWOT analysis on any multinational company
SWOT is an abbreviation of Strengths, Weaknesses, Opportunities, and Threats and is a strategic technique used for planning and preparing projects for deep analysis. It helps graduates identify new opportunities for businesses, drive revenue growth, and mitigate any threats organisations may face in the future. Conducting a SWOT analysis reduces project management risk and ensures that plans get carried out smoothly. Multinational companies often face roadblocks related to optimising digital operations and maintaining good cybersecurity, which is why this makes for a good project.
- Influence of branding on consumer purchasing behaviour
Branding is a core component of any marketing strategy, and every organisation has to work on their image to influence consumers. Consumer behaviours and how they change based on different branding strategies is an interesting final year commerce project. Students can highlight the impact of branding, how consumers make repeat purchases and their journey to brand loyalty. There are two challenges in branding – budget and standing out from the crowd.
- Mumbai Dabbawalas: The management gurus
Here is an example for a good B.Com project: Mumbai Dabbawalas. Mumbaikars prefer to Dabbawalas to get their homemade lunch to office. This project aims to let students learn about different culinary industries and help them understand how Dabbawalas operate in a bustling city. The legacy of Mumbai Dabbawalas spans over 120 years, and most of these professionals work nine to 12 hours a day, with zero room for any target errors. The basic skills of team management, delivery efficiency, and business organisation skills could be covered in this project, and students can include case studies too.
- Impact of globalisation on the Indian economy
The impact of globalisation and its effects on the Indian economy is a multifaceted project. It encompasses multiple marketing strategies aimed at transforming the outlook of businesses, improving revenues, and boosting social interactions with consumers. Globalisation is the act of eliminating any barriers related to social, geographic, and economic pursuits. India is one of the best examples of countries where globalisation had a positive impact through foreign trading and investments. You can also include how cross-country culture and the economic landscape change based on socio-political and cultural trends. The project covers improvements in living standards, fair working wages, employment opportunities, outsourcing challenges, and other factors related to the growth of the Indian economy.
- A study on Indian exports
The five major exports from India are petroleum products, gems and jewellery, electronics, pharmaceutical drugs, and textiles. The main objective of this study is to provide an overview of export marketing, explain its features, and distinguish between domestic sales and international exports. It highlights the motivations of Indian exporters and the various challenges they face, including trading barriers, third-party competition, and foreign exchange regulations.
- A detailed study on a small scale foods manufacturing industry
Foods manufacturing industries that are into the making of jams, fruit beverage concentrates – juice, and squashes; and fruit bars. An empirical study on a foods manufacturing industry provides topics like an analysis of general trading deals done with different product types, categories, and pricing evaluations. It also covers the usefulness of internships, market segmentation strategies, product sampling, other competitors, and data analysis or interpretation of the overall industry.
- Report on the working of a nationalised bank
The financial strength and efficacy of banking organisations supports the economy and influences it. After independence, India devised financial systems to bring banking services and make them available to the masses. From the centralisation of currency and the adoption of regular norms to the deregulation of interest rates, the growth of the Indian economy and its relationship with the RBI influenced the banking segment. This is an excellent topic for the BCom project that’s worth exploring. It walks learners through the foundations of the Indian economy and case studies and covers plenty of examples of how financial management and public/private sector banking work.
- Project on the functioning of supermarkets
India has exceeded China when it comes to retail growth and sales. The supermarket industry in India is very diverse and multi-channel, ranging from online grocery stores, food and beverage players, mom and pop businesses, and general department stores. Indians love buying their rations and monthly supplies from supermarkets and often order online. Small general stores have accounted for more than 90% of sales with more disposable incomes and increased capital. The e-commerce market is expected to grow to USD 22 billion by 2022 and is evolving rapidly. Players like Big Bazaar, Big Basket, and D Mart are at the forefront of this journey. Various factors influence their success, such as the ability to exchange items, refunds, accessibility, and pay later options (credit availability).
- Employment opportunities due to the transportation sector
Among other B.Com project topics, this project talks about the role of the transportations sector in rising employment opportunities in the country. Modes of different transportation services such as buses, cars, trains, metros, cable lines, etc., are covered. The main objective of this paper is to understand how different modes of transport works, the benefits of jobs through the industry, challenges faced, and transportation design or movement essentials. You can also include details of canal, land, ocean, and overseas shipping transport.
Transportation infrastructure is a system that facilitates and accelerates the growth of a nation.It does not merely connect people and places but boost the flow of economy by generating employment.
- Detailed study on a food franchise
A study on food franchises covers topics like the brand’s history, marketing, branding strategies, and growth. Along with a wide number of topics like customer satisfaction that has increased its popularity, how they handle customer complaints, topics about networking handling and hiring staff, pricing of products and others are rich research topics.
- Project on Indian Railways as a departmental undertaking
The Indian Railways has around 1.4 billion employees and is a public sector organisation. It is managed by the Ministry of Railways and the Railway Board, with the Railway Minister being responsible for all undertakings and communications with the Indian Parliament. The departmental undertaking falls under the wing of the Indian Government. The Government of India sets an annual budget for the railways every year. All expenditures have to pass through the checks of the Ministry and external audits. Doing a project on the largest public transportation mode will help you understand why government hold is essential in running the railway service effectively in a country like India.
- Detailed report on joint ventures of companies
Joint ventures are companies that have agreed to participate in sharing profits and losses together, run partnerships, and pool their resources for business activities. Students can do a project report on joint venture concerns like Hero Honda, Sony Ericsson, Motorola, etc. The aim of this project would be preparing a report, which is rich in data and includes performance graphs, analysis, market trends, and case studies, which help in presenting a pictorial image of the study.
- Detailed report on any commercial bank
This report will help your readers learn about the importance of commercial banking, its functions, features, classification, nationalisation, capital and balance sheets, etc. Commercial banks are institutions where people make deposits, initiate exchanges, and secure their money. Commercial banks play a significant role in shaping the national economy, from credit creation, and financing of foreign trades to loan advances, etc.
Providing financial services to the general public, businesses and companies is the primary function of commercial banks. Besides, it also plays a vital role in ensuring economic stability and the sustainable growth of a country’s economy, which is a very extensive topic for a project. B.Com students can select sections of topics that show how commercial banks help in the development of business, agriculture, trade and commerce.
- Project on various media of advertisement
The main objective of every business is to make profits and grow the organisation’s reputation as a whole. In the world of e-commerce, there are various advertising methods, and brands are testing out new strategies. Researchers have studied the effectiveness of different advertising techniques from augmented and virtual reality technology, AI-based advertising, digital marketing, and social media outlets like Instagram and Facebook ads. Storytelling is one of the crucial ingredients of selling for brands, and the rise and fall of businesses depend on how well they engage with customers. B.Com students can explore various advertising media in their projects, such as newspapers, print, YouTube ads, magazines, billboards, radio advertising, and even email ads.
- Study on various channels of distribution
There are three types of distribution channels in sales and marketing – wholesale, retail, and direct-to-consumer sales. Manufacturers liaise with consumers, sell to them directly, and utilise e-commerce platforms for their businesses. In contrast, retailers buy from manufacturers and resell them to customers. Most retailers are clients of wholesalers who sell at market prices.
The key objective of this study is to explain the relationship between wholesalers, manufacturers and retailers, including their features and core functionalities. Digital revolution has changed the picture of how businesses market their products and generate revenue. Marketing fundamentals have not changed, when we observe we get to know that successful marketing is driven by product, price, promotion, place, packaging, positioning and people.
- Informative report on insurance sector
The insurance industry of India has 57 insurance companies.Out of which there are 24 life insurance businesses, and 34 non-life insurers. Under life insurers, Life Insurance Corporation (LIC) is the sole public sector company. Insurance companies offer different products and attend to different customer bases. The largest categories of insurance companies are accident and health insurers; property and casualty insurers; and financial guarantors.
B.Com students can work on Life Insurance Corporation of India as a topic for their project. Topics like how LIC has played a prominent role in the economic development of the country, how LIC serves the citizens, and how it stands out from various private insurance companies etc. Students can also view it as an insurance sector, the journey from private entities to nationalisation and back to the private sector is a rich topic for marketing research.
- A detailed report on a coffee chain
For ease of understanding, let’s take Cafe Coffee Day as an example to help students learn how to handle research on a topic like coffee chain. Cafe Coffee Day has over 1,000 outlets in India, and the coffee market is becoming saturated with major players due to rising consumer demand. The marketing strategy of Cafe Coffee Day is said to be focused on segmentation, targeting, and positioning. A detailed study on a coffee chain’s sales and distribution strategy, growth, and marketing makes for a good B.Com final year project.
- Project report on a dairy industry
Let’s take Amul as an example for a report on the dairy industry. Amul needs no introduction as being one of India’s leading manufacturers of milk, paneer, and dairy products. Amul also received financial aid from UNICEF, and it’s worth discussing how the brand improved the livelihoods of farmers through its business model throughout India.
How Amul was founded, its marketing, product sourcing strategy, and how the brand supplies a fresh range of products to its consumers are the topics one can pick for research. The secret to Amul’s success lies in how its marketing professionals used the seven “Ps”: Amul opted for a low-cost price strategy, they made the products earn the title of value for money and has a huge supply chain and distribution networks across the country, which means extracting maximum benefit from place of production. The above example is to help students figure out how to pick a sub topic from a topic that has a larger scope.
- Consumer Protection Act, 1986
The Consumer Protection Act was enacted to protect the interests of consumers in India regarding the purchase of products, goods, and services. Technological advancements have improved the shopping experience in the country, and consumers demand high-quality products, quick availability, and spontaneous service. A study on this act will approach how you look at the market as a consumer and approach purchases. The project report should include challenges faced by logistics, imperfections in product design, hoarding and black marketing practices, etc. Also, you can include how the government establishes legal and appropriate administrative measures for the sales of goods and services. Consumer protection makes businesses honest, efficient, and trustworthy and boosts the market growth. So it’s necessary to ensure their legitimate rights.
- Project on a government company
Following are a few government companies: Oil and Natural Gas Corporation Limited (ONGC), Coal India Limited (CIL), National Thermal Power Corporation (NTPC), Power Grid Corporation of India (PGCIL), Gas Authority of India Limited (GAIL), Power Finance Corporation Limited (PFCL), Mahanadi Coalfields (MCL), Nuclear Power Corporation of India Ltd (NPCIL) and Rural Electrification Corporation (REC). In a government company 51% of the paid up share capital is held by the central government or the state government or partly by both central and state government.
Topics like the role of these companies in the nation’s growth, development of the infrastructure, import substitution and others are good project topics for B.Com students.
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Now that you have a list of B.Com project topics for completing your graduation. Plan your project carefully, do market research, and don’t rush the process. A good project gives a complete overview of the industry and entails how you put your B.Com management skills and knowledge to use. Back up your project with plenty of data and statistics to make the presentation memorable for your audience. Your extra effort of an in depth research will reflect in your grades.
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