Career opportunities after BBA in Marketing: Jobs, salary & growth

The growth of digital platforms has also led to the evolution of customer choices, which has further transformed the way products and services have been marketed to target audiences to date. Skilled marketing professionals today play a crucial role in understanding specific customer preferences and designing strategies to promote products and services to these customers. 

With a vast scope in this domain, choosing a career path in Marketing seems to be a wise choice. Furthermore, with professional courses such as a BBA in Marketing, the scope of marketing careers expands significantly. This blog explores some of the top BBA marketing jobs in India that you can look forward to with a solid foundation in both business and marketing principles gained from the course.

Top job roles after BBA in Marketing

According to recent research, online BBA courses in India witnessed a 40% year-on-year hike in enrollments in 2024. This reinstates the popularity of the Bachelor of Business Administration course in India among undergraduate degrees. A major part of its popularity can be attributed to its increased demand across industries and the diverse career prospects that the course offers. 

Listed below are the top 10 BBA marketing jobs in India. Mentioned alongside is the approximate BBA marketing fresher salary range that graduates can expect upon joining these job roles:

1. Brand Manager

One of the high-paying jobs after BBA marketing, the role of a Brand Manager in an organization is a crucial one, responsible for building and maintaining the identity of a brand. They must achieve this by maintaining consistency in their advertising, messaging, and overall audience perception of the brand.

Expected annual salary (approx) of a Brand Manager in India: INR 9 lakh – 22 lakh per annum

2. Marketing Manager

This job profile is among the most sought-after in the BBA marketing career growth path. The person in this role would design strategies, supervise all marketing campaigns, and manage teams to achieve business goals. They are involved in acquiring new customers, promoting the brand, and ensuring effective ROI on all marketing efforts. 

Expected annual salary (approx) of a Marketing Manager in India: INR 9 lakh – INR 20 lakh per annum

3. Public Relations (PR) Specialist

One of the most coveted marketing roles for BBA graduates is that of a PR Specialist. They are responsible for maintaining a positive public image and reputation of the organization. They manage media relations, issue press releases, and provide adequate responses to public inquiries. 

Expected annual salary (approx) of a PR Specialist in India: INR 6 lakh – INR 11.5 lakh per annum

4. E-Commerce Manager

This is also one of the most popular and high-paying jobs after BBA marketing programs today. With the growing popularity of digital platforms for shopping, E-Commerce Managers are in high demand for managing product listings, analyzing data to improve customer experience, and supervising all strategies for online sales. 

Expected annual salary (approx) of an E-Commerce Manager in India: INR 5 lakh – INR 12 lakh per annum

5. Content Marketing Strategist

Yet another rewarding, high-paying job after BBA marketing courses, a Content Marketing Strategist develops and manages various content strategies to engage varied target audiences. They are skilled at creating SEO-optimized, high-quality content for various blogs, websites, and social media platforms.   

Expected annual salary (approx) of a Content Marketing Strategist in India: INR 5 lakh – INR 9 lakh per annum

6. Sales Executive 

They identify potential leads, manage relationships with existing and future clients, and are responsible for driving sales to achieve organizational targets. Customer engagement is key for them as they work toward maintaining long-term business relationships with clients. 

Expected annual salary (approx) of a Sales Executive in India: INR 4.8 lakh – INR 8.2 lakh per annum

7. Social Media Manager

The last on our list of marketing roles for BBA graduates is that of a Social Media Manager. They create content for the brand, handle their online presence across various social media platforms, engage with audiences, and monitor the latest trends to improve brand awareness. 

Expected annual salary (approx) of a Social Media Manager in India: INR 4.5 lakh – INR 8.1 lakh per annum

8. Market Research Analyst

After completing a BBA in marketing, career growth can be attained by assuming roles that involve deep market research and analysis to better understand user behavior and design marketing strategies accordingly. In addition to customer behavior patterns, Market Research Analysts study the latest trends in the market and activities of the competitors. 

Expected annual salary (approx) of a Market Research Analyst in India: INR 4.4 lakh – INR 9 lakh per annum

9. Advertising Executive

The executives work in close collaboration with the company’s creative teams to design advertising campaigns that successfully promote its products and services. Advertising Executives are also responsible for ensuring the overall success of the advertising campaign and handling client relationships effectively.

Expected annual salary (approx) of an Advertising Executive in India: INR 4.2 lakh – INR 6.7 lakh per annum

10. Digital Marketing Specialist

This is one of the most sought-after BBA marketing jobs in India today, due to the evolution of the country’s digital landscape. These skilled professionals are adept at devising strategies for online marketing, such as SEM, email marketing, SEO, and social media. 

Expected annual salary (approx) of a Digital Marketing Specialist in India: INR 4 lakh – INR 7 lakh per annum

Why choose a career in marketing?

With a wide range of high-paying marketing roles for BBA graduates, the course is a logical choice for most aspirants. Additionally, there are some more reasons why several students opt for a career in marketing:

• Increased industry demand: As many businesses give importance to improving their online presence and customer engagement, a high demand is being created for skilled professionals in the field of marketing. 

• Lucrative salaries: The high demand also explains the proportionately high salary packages, which makes the field appear rather attractive for professionals wanting to make a career in it.

• Versatile career option: Marketing skills are easily transferable across industries and sectors. This enables professionals to work in varied sectors, such as entertainment, e-commerce, and fintech.

Industries hiring BBA Marketing graduates

As stated above, marketing professionals can easily be hired across varied industries and sectors. With the evolution of the digital landscape, more organizations are going online. Listed below are some of the top industries that hire graduates with a BBA in Marketing:

1. Media and Advertising: These agencies seek creative professionals to design effective marketing campaigns and manage varied client portfolios.
2. Healthcare: Marketing professionals are required in this industry to manage the brand’s reputation and educate the target market.
3. Tourism and Hospitality: Graduates with a BBA in Marketing are hired to develop engaging marketing campaigns and improve customer experiences. 
4. Retail and E-Commerce: Marketing professionals are needed in this sector to optimize a brand’s online presence, analyze customer preferences, and drive sales.
5. Banking and Finance: BBA Marketing graduates can help in the effective promotion of financial products and services, design strategies to acquire new customers, and improve brand awareness.
6. IT and Technology: The technology sector depends on marketing professionals to create and implement digital campaigns, position their products well in the target market, and obtain eligible leads. 

Why choose MUJ for your online BBA in Marketing?  

With a multitude of benefits on offer, a BBA in Marketing is one of the best courses to pursue for those aspiring to follow a career path in marketing, sales, PR, and the like. Moreover, the BBA marketing fresher salary is rather attractive, to begin with, and as the experience and skill set increase, the pay scale is estimated to enter the higher range.

If you’re ready to take the big step into the attractive world of marketing, start with a professional specialized course – an online BBA in Marketing from Manipal University Jaipur (MUJ). Offered in 100% remote learning mode on the Online Manipal platform, the course is a three-year undergraduate program.

It is specifically designed to impart foundational business concepts to aspiring learners, helping them thrive in marketing. Some of the key electives that the course teaches include:

• Consumer Behavior
• International Marketing
• Digital Marketing
• Advertising Management
• Sales & Distribution Management
• Green Marketing

These electives help students build industry-relevant marketing skills and knowledge, enabling them to prepare for diverse, top-paying career roles. They also help them gain a broader understanding of the modern marketing landscape, allowing students to acquaint themselves with industry requirements and better adapt to them.

Conclusion 

A BBA in Marketing is the essential key that has the potential to unlock numerous lucrative career opportunities for students. With the foundational knowledge and skills in both business and marketing, the course graduates are eligible to apply for top-paying jobs in varied marketing domains. Enrol for an online BBA in Marketing from Manipal University Jaipur, which allows students of Marketing the added benefits of flexibility and convenience of learning.