What is a Lobbyist? Here’s how to become one

In the democratic process followed in India, every voice matters. But what is most important is to make every voice heard. We elect the government, yes, but do we have the power to influence policy changes and strategic decisions that shape the future of our country? This is where the power of Lobbying emerges – a profession that has become rather popular in the current era, as people thrive on the desire to make change happen in their own country. Lobbying is all about shaping government policies for the larger good of society, influencing institutional decisions, and giving a voice to people’s ideas. If you are interested, this article can help you explore the profession of lobbying. We discuss the Lobbyist roles and responsibilities and guide you on how to become one too. 

What is Lobbying?

As defined earlier, the term Lobbying implies the act of influencing the government to make certain decisions or change some decisions in favor of the concerned party. Lobbying can therefore be carried out by both individuals or groups. Lobbying as a profession has become popular in recent times. Such professionals are known as Lobbyists. Their purpose is to influence the government, institutions, or decision-makers on behalf of a third party. 

Lobbyist roles and responsibilities 

Lobbyists play a key role by influencing government policies and decisions and shaping laws and regulations to benefit the group or party that they represent. Some of the key Lobbyist roles and responsibilities are defined below for your better understanding:

• Building relationships with key stakeholders: This is one of the most important tasks to perform when pursuing Lobbying as a profession. Lobbyists are required to network with legislators, law, and policymakers, and the government. They attend meetings, events, and conferences to build strong and long-lasting connections and establish trust with the concerned stakeholders.

• Client representation: This is one of the vital duties on the Lobbyist career path. They are required to act on behalf of their clients to carry out Lobbying and advocacy. This includes writing letters to policymakers, participating in public relations activities, drafting legislation, and testifying before legislative committees. They carry out this role to influence public opinion at large.

• Compliance with ethical standards: When pursuing Lobbying as a profession, it is important to respect ethics, honesty, and integrity. Lobbyists are responsible for ensuring adherence to all legislation and legal requirements concerning Lobbying activities. Ethical compliance includes registration and complete disclosure.

How to start a career as a Lobbyist?

To take the first step on the Lobbyist career path, begin by pursuing the relevant educational qualification. The exact steps to become a Lobbyist are defined below:

1. Earn a relevant degree: This is the first and foremost step to follow on the Lobbyist career path. Start with pursuing a Bachelor’s degree in Political Science, Journalism, Law, Economics, or Public Administration. It would help build a strong foundation for understanding political processes and policy-making.

2. Pursue a certification course: Additional specialized programs or certification courses can help advance your knowledge base in policy analysis, government affairs, and advocacy. 

3. Gain experience in the political domain: Try and seek internship and voluntary training opportunities in the political world. These could be with government ministries, political parties, or NGOs. They help gain hands-on experience in advocacy and developing policies.

4. Network: Networking is one of the key aspects of Lobbying in politics. By building and maintaining the right relationships, you can expect to move forward on your career path. Network actively with bureaucrats, politicians, and other industry leaders.   

5. Develop the right skills: These include effective communication, research, and analysis. They help gain valued insights into the political landscape and convince the concerned stakeholders effectively. 

Benefits of pursuing a career in Lobbying

The importance of Lobbying in politics cannot be overstated. In the political landscape particularly, there is a dire need to influence and persuade decision-makers. This is where Lobbyists play a key and active role. They voice the opinions and concerns of various individuals and organizations before those in power and help shape decisions.

Considering the ever-increasing importance of Lobbying in politics, more and more students are considering a career in the field. Today, not just the world of politics but every organization needs a good Lobbyist. Here are some of the top benefits of pursuing a career in Lobbying:

1. Lobbyists help small groups increase their influence: Were it not for the support of Lobbyists in political parties, many individuals and small groups with otherwise little or no political influence would not have been able to bring about major reforms. These include key sectors such as the protection of the environment, childcare, etc. 

2. They provide the required information to lawmakers: Lobbyists serve as educators to lawmakers on important issues affecting society at large. Through this information, they can make better-informed decisions after getting factual data and insights from Lobbyists.

3. They help find solutions to real-world challenges: The importance of Lobbying in politics can also be witnessed in the manner these influencers help find innovative and creative solutions to complex real-world issues. Lobbyists generally work in tandem with legislators and politicians to identify solutions to societal challenges that would work in everybody’s favor.     

Conclusion

Taking up Lobbying as a profession is a wise move for those with a keen interest in the world of politics. Also, those with strong communication and persuasive skills should consider this career path. Online Manipal helps you take the first step in this direction. Pursue an online MA in Political Science from Sikkim Manipal University on Online Manipal. The course covers subjects like political theory, peace and conflicts, public policy, and more, unlocking career opportunities as Lobbyists and others in advocacy, government, and the like.