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Top 15 Digital Marketing interview questions

Online Manipal Editorial Team | November 17, 2022

The nation has experienced a digital revolution, with each firm today having a digital marketing group to assist in spreading the word about the goods and services they provide. These marketing professionals are the individuals who assist the business in generating income and revenue through the digital sphere by building a brand, advertising their goods, etc. 

Marketers use digital technology such as the internet and computers, smartphones, and other digital products to publicize their products and offerings to people worldwide, thanks to digital marketing. Employers are looking for inventive, intellectual, self-confident, and tech-savvy geniuses to fill the position of digital marketers because of the industry’s rapid evolution. 

To launch a career in the field of marketing, you can check A guide on how to get a job in the marketing sector.

We’ll go over some crucial digital marketing questions for interview purposes in this post to assist you in advancing your profession.

Important duties of a digital marketer

A digital marketer is in charge of spreading brand awareness in the marketplace. They employ a wide range of digital media to increase brand recognition and produce leads. Online platforms include the company’s website and popular social networks like YouTube, Facebook, Instagram, and Twitter.

Role of a Digital Marketer 

A digital marketer’s main role is overseeing campaigns highlighting a brand and its goods. They play a significant part in boosting brand recognition and generating traffic, leads, and sales. Digital marketers work hard to comprehend the brand’s tone and current trends, choose the best distribution channels for advertising campaigns and develop online marketing strategies.

Key Responsibilities of a Digital Marketer:

  • Formulating a content strategy
  • SEM and SEO
  • E-commerce management
  • Social media marketing 

Potential digital marketing interview questions with answers

Digital marketing interview questions vary from being generally subjective to more professionally geared towards specific aspects of digital marketing. Here are some common digital marketing interview questions and answers.

Q. Tell me about the latest digital marketing trends.

  • Short DIY videos
  • Telling a real story or example
  • Audience focused content
  • Personalized content
  • Using AI in content
  • Google Discover

Q. List some popular digital marketing tools.

Some standard digital marketing tools include Google Analytics, Search Console, and Keyword Planner. It is wise to be familiar with some of the typical digital marketing technologies employed by professionals in the field, like Ahref, Mailchimp, Kissmetrics, Keyword Discovery, SEM rush, Buffer App, and AdEspresso, to name a few.

Q. What are the four C’s of Digital Marketing? 

The four C’s of digital marketing are as follows:

(i) Customer: Refers to the message’s recipient.

(ii) Content: The words that the customer sees.

(iii) Context: Determines why a client sees a message.

(iv) Conversation: The exchange between you and your client.

Q. What are the different ways to increase website traffic?

  • Carry out a keyword search
  • Publish Memorable Content
  • Send in guest posts
  • Maintain active social media accounts
  • Use advertising to drive traffic to your website and send newsletters
  • Advocate Outreach
  • Make an Industry Tool or Content That Is Beneficial.
  • Send Press Releases to Prominent Journals
  • Switch backlinks

Q. Differentiate between direct marketing and branding.

The ultimate goal of direct marketing is to raise consumer demand for a product or service, which will generate sales for the business. On the other side, brand marketing places more of an emphasis on establishing a strong rapport with your clientele. 

The top-line revenue is one of the key areas that direct marketing will impact, whereas brand marketing aims to build brand equity. Not to mention, KPIs like leads, reactions, and sales are primarily used to gauge the effectiveness of direct marketing. KPIs like awareness, recognition, and engagement are used in brand marketing.

Q. Explain on-page and off-page optimization.

On-page SEO techniques are utilized to control website traffic through page adjustments. On-page optimization tasks include enhancing website architecture, internal linking, page load speed, title tags, and meta descriptions. Off-page SEO operations aim to increase a website’s online presence and visibility. 

Q. What is the importance of SEO in digital marketing?

SEO is crucial in digital marketing because it increases the visibility of your website resulting in improved traffic and the potential to convert visitors into paying consumers. Therefore, SEO becomes essential to accessibility and long-term economic success as a digital marketer or entrepreneur.

Q. What are the different types of SEO?

  • White-Hat SEO
  • Black-Hat SEO
  • Gray-Hat SEO
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • International SEO
  • Local SEO
  • Ecommerce SEO
  • Content SEO
  • Negative SEO
  • Mobile SEO

Q. Explain pay per click advertising (PPC).

Online advertising, known as PPC (Pay-Per-Click), only requires payment when a user clicks on your ad on a search engine. Focus on enhancing the use of keywords, and ad groups, lowering prices, raising quality scores, and including negative keywords when determining how to make PPC effective.

Q. List some PPC tools you are aware of.

  • Google Ads
  • Microsoft Advertising
  • Verizon Media Native
  • Google Analytics
  • SEMRush (or Ahrefs)
  • Spyfu
  • Google Search Console
  • Google Display Network
  • DoubleClick
  • Taboola
  • Outbrain
  • Instapage
  • Unbounce

Q. What do you know about Google AdWords? Name some Google AdWords and extensions.

Google AdWords is a pay-per-click (PPC) online advertising platform that enables businesses to advertise to potentially targeted audiences. Google AdWords and Extensions names:

  • Sitelink extensions 
  • Location extensions 
  • Call extensions 
  • App extensions 
  • Review extensions 
  • Callout extensions 
  • Structured snippet extensions 
  • Price extensions 
  • Automated extensions report 
  • Image extensions 
  • Previous visits 
  • Dynamic sitelink extensions 
  • Dynamic structured snippets

Q. Differentiate between no-follow and do-follow links.

Do-follow links provide authority to a website, whereas no-follow links do not transmit PageRank signals. In contrast to no-follow links, which only have an indirect SEO benefit, do-follow links exchange link juice, which directly improves SEO.

Q. List some important metrics to measure the success of paid search campaigns.

Knowing which metrics to track is essential when starting a PPC campaign which are:

  • Quality Score
  • Click-through rate (CTR) 
  • Cost per click (CPC) 
  • Conversion rate
  • Cost per conversion

Q. What is CTR, and how do you calculate it?

The Clickthrough rate or CTR is calculated by dividing the number of clicks on your advertisement by the number of times it is displayed.

CTR = clicks ÷ impressions

Your CTR, for instance, would be 5% if you had 100 impressions but only 5 clicks. 

Q. What is the difference between AdWords and AdSense?

Businesses can run ads on Google’s network using AdWords. Budgets and advertisements for display on the advertising network are planned by businesses (AdWords). Publishers can choose how much space on their website they want to give over to AdWords postings (also known as Google advertisements or AdSense). AdSense and AdWords function together to complete Google’s advertising network.

Launch your career with Online Manipal

An online MBA in Marketing from Manipal University Jaipur (MUJ) will enable you to progress in your profession by giving you access to executive and managerial roles and raising your earnings. You can find this comprehensive online MBA program on the Online Manipal website. Given that most enrollments in these programs are working individuals with significant work commitments, the academic schedule’s flexibility is unquestionably one of its most important characteristics. 

To know why you should opt for an MBA in Marketing, read Why choose an MBA in Marketing?

In terms of faculty and alumni network, MUJ’s MBA program is the best and on par with on-campus programs. The curriculum for MUJ’s online MBA program is designed to closely match that of the on-campus program and includes recorded and live classes and interactive media conferences. The student placement cell at MUJ holds career fairs to promote and exhibit marketable candidates to renowned businesses and help them acquire the jobs they seek. 

You’ll be given a lot of MBA projects to complete, which will help you get more practical knowledge and show you how to use marketing concepts in everyday circumstances. Additionally, they offer exclusive mentoring sessions with business professionals from various sectors.

Conclusion

Digital marketing has completely overtaken the global market and solidified its position as a key strategic plan and a full-fledged operation in several firms, notably those striving to catch up with the pulse of innovation and compete effectively. An MBA in Marketing can sharpen your skills, provide you with a competitive edge, and motivate you to become more innovative at work. 

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