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A sneak peek into the popular digital marketing trends 


In this modern era, technological advancements have become a part of our life. Every aspect of human life has been changed by quickly developing technology. An evident transformation is visible in the field of marketing as a huge number of people are engaging via the internet. As a result, it is now in a position of great opportunity and potential, which will continue to increase further.  

Amid all the changes that are taking place, keeping commitments to customers’ needs and delivering them with improved quality services requires more than just business savvy and startup capital. Businesses need to upgrade their procedures and modernize their mindsets to bring uniqueness to themselves as well as generate satisfaction among their users. New, popular social media apps, improved smartphones, and other technological developments appear every year and promise to alter your digital marketing. Hence, staying on top of the latest digital marketing trends with the constantly changing tools, algorithms, and technologies can be overwhelming. 

One of the first stages in sparking growth and innovation in contemporary times is abandoning old marketing channels and embracing new digital ones. In order to keep up with the continuously changing realm of digital marketing, it is crucial to be aware of current marketing trends and examine how current developments in digital marketing are assisting businesses in fulfilling their obligations to clients. Additionally, this most recent development in digital marketing also updates firms and brings a new way of conducting business operations in the current environment. Most companies switch from traditional marketing to digital marketing because it allows brands to reach their prospective audience at a much lower cost and at a better conversion rate in a shorter span of time.   

Digital marketing is often defined as the practice of promoting products and services on a digital platform with the use of modern and adaptable technology. It can provide any business with a competitive edge if utilized efficiently and effectively. Some top digital marketing trends in today’s scenario are influencer marketing, video marketing, interactive and conversational marketing, artificial intelligence, and many more.  

Read more on the future of digital marketing.

Digital marketing trends 

The three popular digital marketing trends are discussed below:  

  • INFLUENCER MARKETING – the practice of using an influencer’s reputation and goodwill to promote and advertise a brand’s goods or services is known as influencer marketing. Influencers can be people or organizations having a sizable fan base. Collaborating with influencers in one’s field can open up a vast spectrum of potential customers. Influencer marketing is considered a popular choice among firms to draw in a variety of customers for their product or service as this marketing strategy persuades a larger audience as influencers can convince their devoted fan base quickly. This marketing technique involves providing complimentary goods or hiring a social media influencer to promote your product, and in return, they write a blog or create a post informing their audience about your brand. Interactive content marketing is similar to influencer marketing, where people interact with brands through various social media and other online platforms. Such interactive content enables real-time communication with your audience.  
  • VIDEO MARKETING – Mark Zuckerberg stated, in 2019, that video is the next mega trend. Video marketing is a potent digital marketing tool adopted by brands to increase their customer base, as it is believed that videos are more effective than any other form of content. This is why many organizations are refocusing their efforts on creating engaging, content-rich films to advertise their goods and services. The potential for expansion, or headroom for growth, is enormous. Social commerce will be seamless, and YouTube advertisements will explode in terms of the investments received through a promotional video.  
  • ARTIFICIAL INTELLIGENCE – AI is a boon for businesses looking to create error-free, fast outputs. This is because AI can analyze more data quickly. It can use the extensive data set to evaluate customers’ attitudes and purchase history and afterward be able to advise a particular product or service or even a personally tailored marketing. Various Applications of artificial intelligence (AI), like machine learning, deep learning, and others, can be utilized for a range of customer and marketing-related tasks, such as content creation, ad monitoring, product promotion, customer interaction, and more.  

You can read more on the impact of artificial intelligence on digital marketing here.


It is impossible to ignore the creative technological revolution occurring in the marketing and digital marketing fields; therefore, exploring the full potential of the same is required to remain in the industry for the long run. Integrating such tools into the digital marketing strategy will be better as they help effectively engage the target audience. 


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Digital Marketing
  • Marketing
  • Online MBA

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