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New-age marketing jobs for freshers

Blog Date
March 29,

The marketing industry has seen a full transformation in the range of jobs available due to the increasing impact of modern technology. The key factors that differentiate current employment trends in marketing include rising demand, social media and digital media development, focused growth, and growing flexibility. Over the previous six months, there has been a 63% growth in marketing positions, as per LinkedIn. These positions commonly include digital marketing, copywriting, and graphic design. So, let’s learn about the new-age marketing job options for recent graduates, the skills needed, the pay scale, and more in the blog post.

Emerging marketing job opportunities for freshers

Emerging marketing roles for entry-level professionals include:

  1. Copywriter/Content Writer

A copywriter/content writer is responsible for writing copy for radio scripts, advertising slogans, blogs, websites, and other language that appears on or alongside advertising graphics. These professionals select the ideal words to create a call to action, develop a slogan, or create an advertising campaign.

  1. Digital Strategist

Digital strategists utilize a variety of digital assets and SEO strategies to create a digital story that will increase brand recognition, generate online traffic, and boost interaction with current and new consumers.

  1. Social Media Executive

Social media sites like Facebook, Twitter, and Instagram rule the digital sphere. Experts with experience in utilizing these marketing strategies are in high demand. A social media executive uses their expertise to approach and interact with the appropriate target demographic on the company’s behalf.

Find out if social media marketing is a good career option for you.

  1. Graphic Designer

Even with excellent writing, you run the risk of drawing readers away from your information if it is poorly presented. Through visually striking ads, this creative profession presents the product team’s messaging and marketing initiatives. The business will then use websites, social media accounts, and billboards to promote the graphic designer’s work and attract new customers.

  1. Influencer Marketer

Influencer marketing is a rapidly expanding digital marketing strategy that involves collaborating with well-known social media influencers. This tactic is essential as social media role models impact young consumers’ purchase decisions.

Skills requirement for new-age marketing jobs

The following are the skills and qualifications required for new-age marketing jobs:

  1. Communication: Marketers must have effective communication skills to connect with audiences, team members, important stakeholders, and corporate leaders.
  2. Data Analysis: Data analysis skills help you gauge campaign efficacy, pinpoint consumer behavior, and discover the most effective ways to engage consumers—all of which improve marketing success and competence.
  3. Digital Marketing: Digital marketing skills such as SEO, SEM, content writing, advertising, and email marketing are essential for a company to function in this modern world.
  4. Social Media Expertise: For marketers to stand out from the competition and demonstrate their prowess in video marketing, they must possess the necessary skills, such as social media strategy and platform expertise.
  5. Creative Thinking: The capacity for innovative thinking is essential for the majority of marketing roles. Your creative side may produce unique marketing ideas that appeal to consumers. You may also use your creativity to compose marketing copy, make graphics, or generate original marketing concepts.
  6. Leadership: Leadership traits help marketers improve their knowledge of company objectives, assist in campaign management, communicate with customers, and encourage team members.
  7. Technical Skills: In the marketing profession, possessing a robust technical skill set is crucial for career advancement and the creation of new marketing prospects.
  8. Project Management: Employers prioritize project management capabilities that combine hard and soft talents. These skills show that candidates can successfully organize, manage, and complete projects.

Companies hiring marketing freshers 

Companies offering opportunities for freshers in modern marketing roles include the following:


To work on its services, Amazon is hiring recent marketing graduates with technical, analytical, and critical thinking abilities. The fresher should have a postgraduate MBA with a specialization in marketing or related fields. The average base annual pay Amazon offers for marketing freshers is INR 4 LPA.


Google, with its focus on and motto “users first,” is hiring marketing freshers with analytical and innovative skills. Candidates should also possess strong communication skills to communicate effectively with various stakeholders. The qualification required for the role is a bachelor’s or master’s degree in marketing or any other related field. The average base annual pay Google offers for marketing freshers is INR 20.4 LPA.


Freshers who want to kickstart their career in marketing can look for job opportunities with Paytm. The company is looking for freshers who have strong data analytical and marketing skills to join its team. The qualification required is a bachelor’s or master’s degree in marketing or any other related field. The average base annual pay Paytm offers for marketing freshers is INR 2.4 LPA.


TCS is looking for a driven and well-organized individual to handle a team as a retail marketing consultant and ensure the success of its initiatives and outreach with strong analytical skills. Also, TCS pays fresh marketing graduates an average basic yearly salary of INR 12 LPA.


Accenture is hiring marketing consultants to manage its operations team. Candidates should possess strong communication, analytical, and management skills and have a bachelor’s or master’s degree in marketing or business operations. Accenture pays fresh marketing graduates an average basic yearly salary of INR 8 LPA.

Future Generali

Future Generali, a health insurance company, regularly hires marketing freshers to promote its brand. These freshers should have strong communication and technical skills and a bachelor’s or master’s degree in a related field. Future Generali pays fresh marketing graduates an average basic yearly salary of INR 2.6 LPA.

Muthoot Finance

Muthoot Group’s financial services offer a plethora of marketing options for anyone looking to join a dynamic, fast-growing organization. Freshers with bachelor’s or master’s degrees in marketing or any other related field can apply for this role. The average base salary for marketing in Muthoot Finance is INR 4.3 LPA.


IBM is hiring a marketing graduate with analytical and critical thinking skills. The candidate should possess a bachelor’s or master’s degree in business management with a specialization in marketing or a related field. The average base salary for marketing freshers at IBM is INR 23.5 LPA.

Build your marketing career with Online Manipal

Manipal University Jaipur’s (MUJ) online Master of Business Administration (MBA) program equips you with the skills necessary to succeed as a leader in the cutthroat world of today. Ten electives with a career focus are available to learners, including HR, Finance, Marketing, and so on.

With MUJ, you can network with experts worldwide, study from reputable instructors, and get first-rate placement support. MUJ provides you with job-ready business skills like leadership and problem-solving, real-world case studies, placement assistance, and more that prepare you for key managerial roles across sectors.


Regardless of the marketing specialization you choose, hiring managers are looking for people with good verbal and writing communication abilities, strong interpersonal skills, and a range of data-related experience. Professionals who appreciate picking up new skills, working with colleagues in other departments, and utilizing data to guide their decisions are in high demand in the marketing sector. Besides, these new-age marketing jobs have opened a plethora of opportunities for all. Join MUJ to build your marketing career and get industry-ready in the ever-changing competitive world.

Key Takeaways:

  • Due to technological advancements, companies are now looking for marketing freshers with the modern skills necessary to compete in the market.
  • The last decade has seen significant growth in the new emerging jobs for marketing graduates.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

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