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Data science’s impact on digital transformation in companies

Data Science

Blog Date
March 12,

Data science uses computer programming skills and mathematical techniques to extract information from data sources. It involves several steps: data collection, processing, modeling, analysis, and decision-making. Data scientists often use statistical methods to analyze large amounts of information to find patterns or trends that could lead to new insights.

Data science allows organizations to accurately understand their stakeholders’ needs and wants, such as mitigating risk and fraud and predicting trends. This is done using machine learning techniques such as artificial intelligence (AI) and natural language processing (NLP).

Want to know the job opportunities in the field of data science? Check out our blog on data science concepts for more information!

Importance of digital transformation in today’s business landscape

Digital transformation is a process of digitizing existing business processes and systems. It is the process that allows businesses to use information technology and other technologies to improve their performance. Data science in digital transformation has many advantages, including:

  • Reduced costs
  • Improved product and service quality
  • Improved time-to-market
  • Highly-driven growth 
  • Improved customer experience
  • Enhanced company culture
  • Sustainability efforts
  • Improved collaboration within and across departments

Are you wondering if there is a scope for data science as a career? Check out our detailed blog on data science scope for more information.

Data science in digital transformation

The concept of data science is an umbrella term for a range of fields that use math, statistics, and computer science to analyze large amounts of data to extract insights.

  1. Fraud detection – One example of the application of data science is fraud detection. Companies that use this method can use their data to determine whether or not someone has committed fraud in the past. They can then take action to prevent it from happening again.
  1. Healthcare – Another application of data science involves healthcare. Doctors can access patient records to make recommendations based on their medical history and genetic makeup, which might allow them to identify potential cancer early on.
  1. Search history – The internet search industry also uses data science. For example, Google uses data science to suggest search terms based on what you’ve searched before. Consequently, you’ll be likelier to click on things you’re interested in when shown in your history than random things from the database!
  1. Targeted advertising – Targeted advertising has also become more sophisticated thanks to advances in computer algorithms that can identify people’s interests based on what they’ve been buying online or through social media channels like Facebook or Twitter.

Other applications include:

  • Website recommendations
  • Advanced image recognition
  • Speech recognition
  • Airline route planning
  • Gaming and augmented reality

Want to know the importance of data science? Check out our detailed blog on reasons for choosing data science to gain more insights.

Digital transformation strategies

Here’s a quick rundown of the digital transformation strategies:

  1. Align on the ‘Why’ of Digital Transformation

First, businesses must understand why they want to transform their businesses. The benefits should be clear, such as improved product or service quality. Then, they can choose which steps will help them achieve their goals.

  1. Prepare for Culture Change

Culture is an important part of any transformation effort, so starting with an open mind and working with existing employees before implementing new processes or technology is important. This will ensure that everyone understands why this change is happening and how it will benefit everyone involved.

  1. Start Small but Strategic

Companies should begin with small changes to test new technologies before making large systematic changes across the organization. It helps them identify problems early on and avoid costly mistakes later on down the line when it’s too late!

  1. Map out Technology Implementation

Work with your team to map out the technology implementation strategy for your business. You can do this in various ways, from using a simple spreadsheet or Google Docs to creating a high-level 3-5 year plan.

  1. Seek out Partners and Expertise

Once you have your plan, it’s time to find the right partners and expertise! You can do this in many ways—from reaching out directly to field experts, seeking out experts online, and scanning through referrals from other businesses that have implemented similar digital transformation strategies.

  1. Gather Feedback and Refine Strategies as Needed

You may need to tweak your digital transformation strategies based on feedback from partners or experts. Gathering feedback is important to refining what works best for your business model!

Is Python necessary for data science? Find out by visiting our blog here.

Data-driven decision-making

Data science supports data-driven decision-making by systematically analyzing a set of data, identifying its patterns, and interpreting the results. The analysis involves both exploratory and confirmatory techniques.

Exploratory techniques are used to understand the data and identify patterns that may not be immediately apparent. These techniques include logistic regression, classification trees, and principal component analysis (PCA).

Confirmatory techniques test hypotheses about how well models fit actual data. These include cross-validation methods based on bootstrap resampling or automated feature selection algorithms.

Digital transformation case studies

Here are some examples of companies that have successfully implemented digital transformation case studies:

  • Commercial Bank of Kuwait (CBK) use of video chat
  • Domino’s chatbot implementation 
  • Nike’s e-commerce strategy
  • Use of virtual reality (VR) for patient care
  • Convenience for businesses & customers
  • AUDI’s innovative showroom
  • Sephora’s omnichannel strategy

Digital transformation consulting

Data science experts can help digital transformation consulting by helping consulting firms gain access to the data they need to make businesses work. They can work with businesses on a case-by-case basis or assist with creating a data science team, which will then work closely with the consultant throughout the process.

The experts check that each piece of information gathered is consistent with other information to ensure that it’s not skewed or inaccurate. They will also determine why certain results might change if certain variables are changed.

Want to know the reasons for becoming a data scientist? Check out our detailed blog on data scientists for further information!

Data science job roles and salaries

Job rolesSalaries
Data ScientistINR 10 LPA
Data AnalystINR 12 LPA
Data EngineerINR 8.5 LPA
Data ArchitectINR 24 LPA
Data StorytellerINR 7 LPA
Machine Learning SpecialistINR 15 LPA
Machine Learning EngineerINR 21 LPA
Business Intelligence DeveloperINR 6 LPA
Database AdministratorINR 10 LPA
Source: AmbitionBox


Manipal Academy of Higher Education (MAHE) has the industry’s best data science degree program. Online M.Sc. in Data Science from MAHE helps students pursue the program from the convenience of their homes. Our faculty has done extensive research and are world-class experts in their field. We also offer many other courses to help you grow your career in data science or machine learning. You can learn to use R or Python to perform data analysis, create your algorithm, or even become an expert at building a predictive model. If you’re interested in pursuing a degree in these fields, check out our website!

Key takeaways:

  • Data science is a discipline that takes data, processes it, and uses it to drive decisions. It encompasses various concepts and tools, including statistics, computer programming, machine learning, and natural language processing.
  • Data science can solve many problems, including fraud detection, risk assessment, marketing optimization, and product development.
  • Data scientists can be found at all levels of an organization, but they tend to work in teams. Data scientists often work closely with business analysts, product managers, software engineers, and machine learning specialists.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

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  • Online MSC Data Science

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