Roles to explore after an MBA in Business Analytics

After earning an MBA in Business Analytics, a vast number of enticing roles await, reflecting the growing importance of data-driven decision-making in businesses across sectors. As organizations increasingly rely on data insights to gain a competitive edge, professionals versed in business analytics are in high demand. Roles such as Business Analyst, Data Scientist, Business Intelligence Analyst, and Data Architect beckon, offering opportunities to transform raw data into strategic insights. With the ability to drive informed decision-making, optimize operations, and enhance overall efficiency, a career in business analytics proves both rewarding and essential in today’s dynamic business landscape, making it one of the most sought-after and impactful professions in the contemporary job market. 

What is business analytics? 

Business analytics is the study of data, typically business data, to improve business outcomes and processes using statistical methods and information technology. The collection, classification, analysis, and presentation of business data are aided by statistical analysis, data science, data aggregation, predictive analytics, data warehousing, data visualization, and data mining. 

MBA in business analytics scope 

The scope of an MBA in Business Analytics is expansive and rapidly evolving, positioning graduates at the forefront of data-driven decision-making. As businesses recognize the pivotal role of analytics in gaining a competitive edge, the demand for skilled professionals continues to surge. MBA graduates with a focus on business analytics find diverse opportunities across industries, spanning finance, healthcare, marketing, and more. They can explore roles as Data Scientists, Business Intelligence Managers, or Analytics Consultants, leveraging their skills to extract actionable insights from vast datasets.  

With a solid understanding of both business strategy and advanced analytics techniques, these professionals contribute to informed decision-making, optimizing processes, and enhancing organizational performance. The global adoption of data-centric approaches ensures a sustained and lucrative career path for MBA graduates in business analytics, making it an indispensable qualification for those aspiring to lead in the data-driven era. 

Check out: How to start a career in Business Analytics? 

Best job opportunities after MBA in Business Analytics 

An MBA in business analytics teaches students how to use data analytics software, interpret the results, and use those interpretations to make strategic business decisions like pricing and supply chain management. Naturally, there are numerous jobs after MBA in business analytics that you can apply for. 

A master’s degree in business analytics could be just what you need if you want to use data to solve business problems and try out new strategies. After getting an MBA in business analytics, students can choose from many jobs. Let’s look at what’s good about this path and why it’s become so popular in the past few years. 

• Business analyst 

Business analysts are in high demand, and those with an MBA in business analysis from a reputable school are in a good position to find work. These experts make it their job to learn and understand how their employers’ businesses’ needs change over time and to figure out how those needs will affect those businesses. 

A big part of a business analyst’s job is to research different requirements and write down what they find. They also make it easier for everyone to talk to each other. Business analysis is important in all fields, from manufacturing to information technology. As a result, the job market is getting better every day. MBA business analytics salary in India, on average, is INR 7.0 Lakhs. 

• Marketing analyst 

Marketing analysts keep an eye on, process, and analyze data about marketing activities, such as how much money is spent on ads and how consumers spend their money, as well as the allocation of marketing funds and the identification of market trends and opportunities. Marketing analysts use analytics to determine how well a company has done with its marketing. 

They tell businesses, particularly what to sell, to whom, and at what price. Some recent MBA graduates interested in marketing might do better here than as a marketing manager, especially if they are interested in research but not as much in developing creative ways to do things. 

• Predictive modeler 

By identifying and exploiting regularities in a dataset, predictive models can make educated guesses about what will happen in the future. 

The field of data analytics, known as predictive analytics, plays a pivotal role in making predictions about future events, behaviors, and trends based on previously observed ones. Predictive modeling can estimate the quality of a sales lead, the likelihood of spam, or the likelihood that someone will click a link or purchase a product. 

• Machine Learning Engineer 

Specializing in developing algorithms and models, machine learning engineers create systems that improve decision-making processes through automation. 

• Operations analyst 

Operations Analysts work within businesses to find and fix issues and develop and implement strategies with clear end goals. Furthermore, you’ll oversee data, client reporting, and trade processes in this position. 

To do your job as an Operations Analyst, you’ll need to collaborate with the manager of customer service and the business operations department. One of your main responsibilities on the team will be to ensure that operations run smoothly for the business. 

• Quantitative Analyst:  

Working in finance or investment firms, quantitative analysts use mathematical models to analyze financial data and inform investment decisions. 

• Data analyst 

The job of a data analyst entails diving deeper into vast amounts of information, such as sales figures, extensive market research, and a wide range of other specifics, in order to draw conclusions and draw actionable insights. 

These experts take care of the data and guarantee its accuracy by applying their technical knowledge. As part of their job, data analysts must also prepare clear and concise presentations of the collected information. All the work done by data analysts is geared toward assisting the company in making educated and insightful business decisions. 

• Big data analyst 

Large amounts of raw, unstructured data are analyzed by big data analysts using both manual methods and automated big data analysis/analytics software in search of business insights, intelligence, and other useful information. Data mining and extraction techniques are also commonplace in the toolkit of a big data analyst, along with familiarity with database querying languages and big data analytics software. 

In most cases, a big data analyst will collaborate with data scientists, database developers and administrators, as well as a management team that is responsible for directing the scope and objective of big data analysis. 

Position	Highest salary (INR)
Business Analyst	16.3 LPA
Marketing Analyst	14 LPA
Predictive Modeler	16.8 LPA
Machine Learning Engineer	21 LPA
Quantitative Analyst	38 LPA
Operations Analyst	8.0 LPA
Data Analyst	18 LPA
Big Data Analyst	17.7 LPA

(Source)  

ALSO READ: Why is an MBA in Business Analytics a great career option? 

Top recruiters in the business analytics field 

Several top companies across various industries actively recruit business analytics professionals to leverage data-driven insights for strategic decision-making.  

Consulting Firms: 

• McKinsey & Company 
• Bain & Company 
• Boston Consulting Group (BCG) 

IT Companies: 

• Google 
• Microsoft 
• IBM 
• Amazon 

 Financial Services: 

• JPMorgan Chase 
• Goldman Sachs 
• Citibank 
• Morgan Stanley 

 E-commerce and Retail: 

• Amazon 
• Walmart 
• Alibaba 
• eBay 

 Healthcare: 

• UnitedHealth Group 
• Johnson & Johnson 
• Pfizer 
• Merck 

 Consumer Goods: 

• Procter & Gamble (P&G) 
• Unilever 
• Nestlé 

 Telecommunications: 

• AT&T 
• Verizon 
• T-Mobile 

Pharmaceuticals: 

• Roche 
• Novartis 

• GlaxoSmithKline (GSK) 

 Social Media: 

• Facebook 
• LinkedIn 
• Twitter 

These companies often seek professionals with expertise in data analysis, machine learning, predictive modeling, and other business analytics skills. It’s important to note that the demand for business analytics professionals is continually evolving, and new opportunities may arise in various sectors. Job seekers should explore openings in industries aligned with their interests and skills for a rewarding career in business analytics. 

Check out: Most popular business analytics techniques 

Build a lucrative career in business analytics with MAHE’S online MBA in business analytics 

Unlock a lucrative career in business analytics with MAHE’s online MBA program offered through Online Manipal. Tailored for working professionals, this program blends cutting-edge analytics skills with strategic business acumen. Dive into real-world case studies, master predictive modeling, and harness data for informed decision-making. Led by industry experts, the online MBA equips you with the tools to thrive in roles such as Data Scientist, Business Intelligence Manager, or Analytics Consultant. Elevate your career potential and embrace the data-driven future with MAHE’s renowned online MBA in Business Analytics. Transform your expertise and lead in a dynamic business landscape, all from the convenience of your digital workspace. 

Bottom line  

Most companies have given people with less than five years of work experience the chance to start a career in business analytics. A good business analyst should have skills like being able to analyze, lead, plan and handle business processes, and, most importantly, have technical skills. The high scope of MBA business analytic careers guarantees you will find something that suits your requirements. 

Even though anyone can start a career in business analytics, business analysts with more experience and knowledge can move into more senior positions with more power and responsibility. For those interested in using data as a business problem solver, Online Manipal is offering an MBA online program designed by MAHE, the world-class institute to help you in that journey.