How to get a job in e-commerce after MCom?

Completed your MCom but not sure what to do? Keeping in tune with the latest trends, transitioning into the e-commerce industry can be an exciting and lucrative opportunity. Online shopping has been on the boom for the last few decades, resulting in an equally booming demand for skilled professionals from a commerce background to better understand and deliver digital businesses effectively. MCom graduates are generally the best prepared to explore a job in the e-commerce industry. This blog highlights some of the top E-commerce jobs after MCom that you can consider getting into. Let’s dive in!

How MCom prepares you for the E-commerce industry

We already established above that those interested in charting out a career path in the e-commerce sector would need to go the MCom route. Let us now elaborate on this a little by understanding some of e-commerce related subjects taught in MCom degree programs that help MCom graduates in e-commerce gain relevant skills for their future career opportunities:

E-business strategy

This subject helps equip you with complete knowledge of conducting an online business. Some of the key topics covered include competitive positioning, market analysis, strategic planning, and business model innovation of e-commerce businesses in particular.

E-commerce fundamentals

This subject offers a detailed basic understanding of the concepts and principles of e-commerce, including how online commerce evolved, the emerging trends, and the different types of e-commerce models.

E-Commerce Technologies

Students gain deeper insights into the e-commerce platforms and operations, including payment gateways, data analytics tools, and security protocols that define the overall e-commerce landscape.

Digital Marketing

One of the key components of e-commerce, digital marketing is an important subject taught as part of MCom courses. It covers Pay-Per-Click (PPC) advertising, Search Engine Optimization (SEO), email marketing, social media marketing, and content marketing – all of the vital aspects of current online businesses.

Online Consumer Behavior

E-commerce thrives on understanding the behavior patterns and shopping trends of consumers. It is therefore important to learn how consumers behave in online shopping environments, their preferences and aspirations, and what motivates their decisions, and influences their purchasing patterns.

Navigating the E-commerce industry

Before deciding to take a plunge in the e-commerce industry for your career progression, it helps to get a fair understanding of the industry landscape and what it entails to be a professional in the arena:

• Researching various e-commerce jobs: Once you have graduated with a professional degree like MCom and are all set to consider rewarding job roles in the online commerce sector, start your research. Do your homework well. Find out all the possible job opportunities that can allow you to gain sufficient practical skills and experience in online retail. You may consider looking up company portals, contacting recruitment agencies, visiting online job sites, and networking with referral industry professionals to take the first steps.

• Network with professionals: Networking is a valuable skill in any industry and doing it right in the e-commerce sector can help you a great deal. Speak to like-minded people and find out how you can get involved in the business – internship or traineeship – it is all a step in the right direction.

• Prepare the right CV: Your resume is a reflection of you in the job industry. Make sure you spend enough time to amplify your image and bring out your strengths in your CV to make a positive first impression.

Emerging E-commerce roles for MCom graduates

Let us now take a quick look at some of the top e-commerce careers for MCom grads that can help them chart out a lucrative career trajectory for themselves:

E-Commerce Manager

Their key responsibilities include analyzing data, project management, inventory management, and marketing efforts for a specific product/service. They are likely to earn an average salary of approximately INR 9,30,000 per annum. 

Digital Marketing Specialist

They are responsible for digital content creation, creating digital marketing campaigns, analyzing campaign responses, and metrics evaluation. The average salary is likely to be around INR 7,50,000 per annum.

Online Business Consultant

They work towards the development of a product and are also responsible for its overall UX or User Experience. Business consultants also handle operations and logistics and are responsible for the optimization of conversions. The average salary is approximately INR 7 lakh per annum.

Data Analyst

Data Analysts conduct a detailed analysis of customer purchasing trends and generate online sales reports based on that. Taking the necessary cues from the trends reflected in the report, it becomes easier to design or develop products or plan the desired changes for maximum sales. Data Analysts in India earn an approximate salary of INR 6 lakh per annum.

SEO Specialist

They are primarily responsible for researching primary and secondary keywords, analyzing and reporting data on website metrics and traffic growth, and ensuring week-on-week progress for the organization or its respective clients. The average salary is expected to be approximately INR 4.7 lakhs per annum.  

Skills required for E-commerce jobs

Entering into and making your mark in the e-commerce industry requires some key skills in addition to academic qualifications. Interestingly, your qualification can also help facilitate skill-earning for a rewarding job experience. Some of the top skills that can help job search in e-commerce for MCom graduates are:

• Data analysis: Gathering and analyzing collected data on the purchasing patterns and behavioral tendencies of customers during online shopping using tools like Google Analytics, A/B testing, KPI tracking, and the like.

• Digital marketing: One of the pre-requisite skills for a career in e-commerce, digital marketing skills involve SMM, email marketing, SEO, content marketing, SEM, and affiliate marketing.

• Customer service: E-commerce businesses thrive on effective communication with customers over the Internet. For this, professionals are required to possess excellent written and verbal communication skills, CRM skills, conflict resolution, and empathy. 

Some of the other soft skills that can also help your journey in the industry include knowledge of UX/UI design, photography, video production and editing, graphic design, and copywriting.

Pursue online MCom from Sikkim Manipal University

Now we know that your first step into the e-commerce sector is via a professional MCom degree. The MCom to e-commerce transition can be easy and motivating for graduates looking for an opportunity in the industry.

If you too are keen on taking the first step in e-commerce, enroll for an MCom degree with Sikkim Manipal University on the Online Manipal platform. The degree is offered in 100% online mode and offers extreme convenience and flexibility of learning to students and working professionals alike.