Ways in which data science helps organisations - Online Manipal
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Ways in which data science helps organisations

Data Science

Key takeaways:

  • Data science is a dynamic discipline that can change the way organisations operate. 
  • Data science teams are tasked with finding new ways to use data to improve business processes, and they work closely with teams from other departments, such as technology, marketing, and human resources.
  • Data scientists use machine learning algorithms to analyse large amounts of data and then use their findings to make predictions about future events. 
  • They also help companies understand how customers behave and what products or services they might want in the future.
  • The most successful data scientists can communicate clearly with non-technical people in order to present their findings in a way that makes sense for business purposes.

As a business leader, you know that data is the lifeblood of any organisation. But have you ever wondered how it affects your employees’ productivity and engagement? Or how it can be used to better serve clients?

Businesses are built on relationships, which are built on trust. And trust thrives solely on knowledge. That’s where the benefits of data science come in. When companies have access to more information about their customers and their operations, they can make informed decisions about how best to serve those customers and improve their operations.

Data science uses algorithms and statistical analysis to help companies make better decisions. It is a way for organisations to leverage their data, and their employees’ expertise to understand their customers, improve their products, and anticipate future trends. And it is not just for big companies either: small businesses can also benefit from using data science for decision-making!

How is data science beneficial for your businesses?

Data science is a powerful tool that can help organisations make better decisions, improve their products, and grow their business. It is no wonder that the demand for data scientists is growing by leaps and bounds.

So what does data science do, and what are the benefits of studying data science? There are many ways that data science can help organisations:

  • Assists with decision-making process

The first and most obvious way data science helps businesses is by assisting them make more accurate predictions about the future. If you can predict what your customers are going to want or how many people will buy your product, then you can plan better, which will save you time and money.

Data science can also help businesses in less obvious ways. For example, it can help them improve their processes by identifying bottlenecks and optimising them. 

  • Increases data security in the organisation

Data security is an important part of any organisation. It is very essential to take care of the data and make sure that it is stored in a safe place. The security of data plays a vital role in increasing the productivity of an organisation. A proper way of storing data can also help you in making your business more efficient, accurate and effective. 

Data science helps in increasing the security of data by providing various tools that can be used by employees for encrypting their data. It also provides them with better ways to store their files on cloud storage platforms such as Dropbox, Google Drive etc.

  • Helps sales and marketing with target group optimisation

Data science helps sales and marketing professionals with target group optimisation by giving them the tools they need to collect, analyse, and apply data to their decision-making processes. This helps them better understand their customers’ preferences, buying habits, and needs so they can make more effective marketing decisions for their business.

It can also be used to optimise your sales and marketing efforts by keeping track of your customers’ reviews and preferences. You can use this information to target your customers with relevant offers that they are more likely to respond to. This can help you close more deals, increase revenue, and reduce costs associated with customer acquisition.

  • Optimise recruitment process by automation

When it comes to recruiting, data science can help optimise the process by automating parts of it.  For example, if you are using an applicant tracking system (ATS), the software may be able to automatically create a job posting based on your list of requirements and then automatically send out emails inviting candidates who meet those requirements to apply for the job.  

This saves organisations’ time and money by cutting down on manual labour tasks like copy-pasting job descriptions into emails or writing personalised emails every time you post a new job opportunity.

  • Helps in business predictability

Data science can help business predictability by helping to understand the relationship between different variables. 

For example, maybe you want to know if there’s any correlation between product sales and the number of people who visit your website. If you are using data science on this problem, you might be able to find out that product sales go up when more people visit the website. Or maybe they go down when more people visit the website! It all depends on what kind of data you have available and how you use it to create a model.

  • Provides real-time business intelligence

Data science helps in providing real-time business intelligence by creating a synergy between the data and business. It includes a combination of statistics, machine learning, and artificial intelligence (AI). Data science helps in gathering, analysing, processing and interpreting data to make decisions that are more informed and accurate.

The benefits of data science can be understood by imagining a scenario where a company wants to develop a product that has never been developed before. In this case, the company will need to gather data about their users so that they can understand how people use the product and whether or not it will be successful. This process is called data collection which is an integral part of many businesses today.

The collected data is then analysed by using statistical tools such as regression analysis and time series analysis which provides insights into what users really want from their products. 

  • Helps optimising organisation process and workflow

Data science helps to optimise organisational processes by making better use of data. For example, if a company wants to improve its customer service experience, it can analyse customer complaints about its products or services using text analysis software. This analysis will tell them which problems their customers are having with their products or services, and how serious those problems are. Armed with this information, they can work on resolving customer complaints more quickly and efficiently than before by focusing resources on the most common issues first.

Get a Master’s degree in data science with Online Manipal

Masters in data science with Online Manipal is a great option if you want to boost your qualifications without having to leave your current job. Here are some of the benefits of this programme:

  • It is flexible

You can learn at your own pace, and there’s no need to commute to a physical campus.

  • It is affordable

Online MBA programmes offered by Manipal Academy of Higher Education are quite affordable than the regular on-campus MBA programmes.

  • You will get a degree from one of the top universities in India

Manipal Academy of Higher Education (MAHE) is ranked as one of the best universities in India by The Times Higher Education World University Rankings 2019. The programme is accredited by AICTE (All India Council for Technical Education), which means that it meets all Indian government standards for higher education institutions, including those for online education programmes.


We can research more in data science and apply the best methods to our current business model to make it more efficient. By making data-driven decisions, we can improve the efficiency of each department in our business and therefore increase revenue. We can also gain amazing insights into our product and, therefore, develop a more effective one. The next step would be how not to conduct all these in-depth mathematical analyses, so for this, we strongly recommend you consult a data scientist.
Check out the MBA programmes offered by  Manipal Academy of Higher Education (MAHE) for a deep understanding of data science.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • data science
  • online degree
  • online education in India
  • Online MSC Data Science

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