Dr. Srinivasan Iyer is an Associate Professor in Commerce at the Centre for Distance and Online Education, Manipal University Jaipur. He has 16 years of experience. His area of expertise is Marketing & Management. He has published 18 research papers in international journals and has 3 research papers in Scopus Indexed Journal and one in WoS. Four students were awarded Ph. D.s under his guidance in the field of Marketing and Management. He owns 3 patents in E-commerce, Blockchain, and AI in marketing. He is a very active member of the Green Society Organization, Coimbatore, and has delivered many Lectures on Green Campus and sustainable development programs.