Shivika Anand is a marketing aficionado. She is a specialised academician with a distinguished academic career with over 15 years of experience. She has served in online and offline teaching, training, and content development roles in reputed educational institutions such as IIM Bangalore, Amity University, Jain University, and Pondicherry University. A research scholar in marketing, Shivika evinces a strong interest in analysing consumer buying behaviour. She has authored research papers in the area of Sales & Marketing and the E-commerce industry. She has designed and delivered competitive curricula and value-added programmes with innovative pedagogy for industry professionals and students.