Rohit Singh Tomar is currently working as an Associate Professor at Manipal University Jaipur. He has a Ph.D. in Management, MBA in Marketing, and is an UGC-NET qualified academician. He has 18 years of experience in teaching, research, and administration. He has 28 publications in refereed journals (SCOPUS/WoS/Others) of national and international repute. He has Conducted workshops, organized conferences, and provided training services. Worked as Managing Editor of Amity Journal of Management. Author of Fiction: Kunnha – Tale of a Tiger, Published by Kindle. Visited across India and countries like England and Bhutan for various academic assignments.