Ms. Anadi Trikha is currently working as an Assistant Professor and Course Coordinator at the Directorate of Online Education, Manipal University Jaipur. Her area of specialization is Marketing. She has over 7 years of experience in academics and teaches subjects like Consumer Behaviour, Digital Marketing, Sales, and Brand Management. She is pursuing her Ph.D. in marketing from Rajasthan Technical University. She has published numerous articles and research papers on consumer behaviour in reputable journals and conferences. She is also an advanced-level innovation ambassador and is a member of the Institution Innovation Cell (IIC) at the Ministry of Education and a certified Start-up Mentor.