Creative Economy is a new evolving concept, and the term was first popularised by John Howkins in 2001. He used it in relation to arts, cultural goods, services, games, research and development. Creative Economy doesn’t have a fixed or single definition as such. It is an economy that combines human creativity and management aspects. It includes creativity, intelligence and ideas with the finance and revenue aspects.
You might have heard the term creative industry and wondered what it meant. In simple terms, it means the commercialisation of creative art. It is doing business that involves art and intellectual property. An artist creates art, but the process of finalising the creative product and making it available in the market for final buyers involves various steps and people.
MBA in Creative Economy combines the creative part along with the management aspect of the creative industry. It provides a great opportunity to work with creative people. An MBA in Creative Economy will equip you with the necessary skills required to manage and handle licensing, promotion, retail and marketing of your client. You will be able to effectively use your communication and managerial skills in the creative industry.
Anyone who has an interest in the creative industry and wants to make a career in it can enrol in a two years MBA programme. The candidate either should have a relevant undergraduate degree or have relevant work experience in the creative field to enrol in the programme.
The Creative Economy is one of the most important factors in a nation’s Economy. It has different industries, and each industry is unique and special. Let’s look into some of the types of creative industries.
Whether you are a student or someone working in the creative industry, an MBA in Creative Economy will give you that career growth advantage over other candidates. As it is a relatively new programme, the pioneer students will have an advantage over others. The benefits are numerous; let’s look into a few of the benefits of the MBA in Creative Economy programme.
There are numerous advantages to pursuing an MBA in the Creative Economy.
The art director is responsible for the visual elements such as images and graphs. Their main motive is to create a visual aesthetic component that properly resonates with the theme of the topic.
They are responsible for managing the advertising strategy of the company. They focus on developing company-specific and brand-specific advertisements. They work with other staff members and set visions and goals for the team. They are responsible for directing, controlling and monitoring the operations of the advertising department.
They are responsible for designing the user experience of any app, website or product to make it smooth, enjoyable and accessible. They are responsible for overall user satisfaction. Their key responsibilities involve:
Interior designers use their creativity in managing and designing the interior of a home, office, or any commercial space. They create aesthetic and pleasing indoor spaces. Their main aim is to make the available area functional, comfortable, and visually appealing as per the client’s needs. They discuss with the clients and understand their requirements and expectations and use their creativity to deliver the final product.
A marketing director is the head of the marketing department. They provide guidance and make all important decisions for the marketing team. They continuously evaluate and coordinate different marketing projects. They are responsible for making marketing strategies for promoting products and services. They organise trade events, meetings, promotional events etc.
They interact with media persons and are representatives of their client or company. It is their responsibility to maintain a positive image for their clients. They conduct conferences and interaction events to build a favourable reputation in the market.
The brand manager studies the target market and consumers and designs brand strategy accordingly. They aim to capture maximum attention and use tactics that make potential customers relate to the brand.
Front-end web developers
A front-end developer creates websites and web applications using web technologies. Their main objective is to ensure that the website visitors can easily understand and interact with the website.
Online Manipal, the online platform offered by Manipal University Jaipur, lets you pursue an online MBA degree from the comfort of your home with a wide range of specialisations. You can select the specialisation as per your interest from the available options. The Online MBA degree from the UGC accredited and NAAC A+ rated Manipal University Jaipur opens up doors of new opportunities. The MBA programmes are designed to impart the necessary skills and training for students to help them excel in their career. Online Manipal provides various specialisations for their MBA programme, such as Finance, Marketing, Retail Management, Human Resource Management, Analytics and Data Science, BFSI, IT & Fintech.
Individuals who want to advance their careers can opt for online MBA programmes. Once you enrol for the MBA programme, you get trained by the best faculty at Online Manipal, gain free access to Coursera courses, attend webinars of highly-qualified industry experts, interact with alumni and other advisors for career guidance The real-life based case studies will prepare students to face any challenges in the the future.
Online Manipal provides placement assistance for students to help them land their dream jobs through internal skill assessment exams, resume building workshops, and interview preparation. The online MBA course fee is very affordable and varies from specialisation to specialisation. The University also runs various scholarship programmes, thus making MBA accessible for everyone.
We are living in an era that sees continuously evolving trends and technologies, and it is the best time to embark on a career in a creative industry. A career in creative avenues might initially sound intimidating, considering it is an unconventional career prospect. But with the right degree, one can surely excel in this new evolving domain. Join an online MBA programme from a reputable organisation such as Manipal University Jaipur and add relevant skills, experience, and credentials to your resume.
Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.
Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.
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InstitutionManipal University JaipurManipal Academy of Higher EducationManipal Institute of Technology
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Manipal University Jaipur