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How to become a brand manager

Blog Date
October 25,

Brand management is an exciting career option with significant scope and promising career prospects. Brand Managers play a pivotal role in shaping a brand’s identity and success. They craft strategies to boost brand awareness, loyalty, and growth, making them essential in various industries. With experience, you can advance to senior roles and explore opportunities in marketing, advertising, and entrepreneurship. 

This article discusses the role of a brand manager, their responsibilities, the career path, necessary skills, and salary expectations, and how an online MBA in Marketing from Manipal University Jaipur (MUJ) can prepare you for this rewarding journey.

Also read: How to become a marketing manager in India?

Who is a brand manager?

A Brand Manager is a professional responsible for overseeing and nurturing the reputation and identity of a brand. They act as the guardians of a brand’s image, ensuring it resonates positively with the target audience. 

Brand Managers develop and implement strategies to enhance brand recognition, market presence, and customer loyalty. They analyze market trends, consumer behavior, and competition to make informed decisions about product positioning, pricing, and promotion. 

Effective communication skills, creativity, and a deep understanding of consumer psychology are essential traits for Brand Managers. Their role is pivotal in maintaining and enhancing a brand’s value in the eyes of customers and stakeholders.

What are the duties of a brand manager?

The duties of a Brand Manager are as follows:

  1. Brand strategy development: Brand Managers are responsible for formulating comprehensive brand strategies, defining brand goals, and setting a clear path to achieve them.
  1. Market analysis: They conduct market research to understand consumer behavior, market trends, and competitor strategies to identify opportunities and threats.
  1. Brand positioning: Brand Managers work to position the brand effectively in the market, ensuring it stands out and resonates with the target audience.
  1. Product development: Brand Managers work closely with product development teams. It helps them to create products that match the brand’s identity and satisfy consumer needs.
  1. Marketing campaigns: Brand Managers are responsible for planning, executing, and supervising marketing campaigns, which include advertising, promotions, and digital marketing activities.
  1. Budget management: They manage the brand’s marketing budget efficiently to maximize returns on investments.
  1. Cross-functional collaboration: Brand Managers collaborate with various departments, including sales, advertising, and design teams, to ensure brand consistency.
  1. Brand monitoring: Continuously monitoring the brand’s performance, assessing consumer feedback, and adapting to strategies are some key functions.
  1. Crisis management: Addressing any brand-related issues or crises promptly to safeguard the brand’s reputation.
  1. Brand growth: Initiating efforts to expand the brand’s reach, market share, and profitability.
  1. Reporting and analysis: Provide regular reports on brand performance, campaign effectiveness, and market insights to stakeholders.
  1. Team leadership: In some cases, they lead a team of professionals responsible for various aspects of brand management.

Also read: How does a Management Degree Prepare you to Step Out as a Professional after College?

A guide to become a brand manager

Follow these steps to land a job as a Brand Manager:

Step 1: Obtain a Bachelor’s degree: Start by pursuing a bachelor’s degree in a related field, such as Business Administration (BBA), Marketing, or Advertising. A BBA provides a solid foundation in business principles. It is valuable for brand management.

Step 2: Gain relevant experience: After completing your bachelor’s degree, gain practical experience in marketing, sales, or advertising roles. This experience helps you understand consumer behavior and market dynamics.

Step 3: Pursue an MBA: Consider pursuing a Master’s in Business Administration (MBA) with a specialization in Marketing. An MBA can enhance your skills and provide in-depth knowledge. Plus, it can open doors to advanced positions in brand management.

Step 4: Develop strong communication Skills: Effective communication is crucial in brand management. Work on improving your written and verbal communication skills, as well as your ability to convey a brand’s message clearly.

Step 5: Build a portfolio: Create a portfolio showcasing your marketing campaigns, projects, or any relevant work. This portfolio demonstrates your practical skills and achievements to potential employers.

Step 6: Network: Attend industry events and conferences and join marketing associations to expand your professional network. Networking can lead to valuable connections and job opportunities.

Step 7: Stay updated: Keep up with industry trends, consumer behavior, and emerging technologies. Being informed about the latest developments is essential for effective brand management.

Step 8: Apply for brand manager positions: Look for Brand Manager job openings in various industries. This may include consumer goods, healthcare, technology, and more. Modify your resume and cover letter to highlight your relevant experience and skills.

Step 9: Prepare for interviews: Practice for interviews by researching common brand management interview questions and preparing thoughtful responses that showcase your expertise and enthusiasm.

Skills needed to become a brand manager

Here are eight essential skills required for the Brand Manager role:

  1. Strategic thinking: Brand Managers must develop long-term strategies to build and maintain brand equity, requiring a strong ability to think strategically.
  1. Marketing expertise: A deep understanding of marketing principles, consumer behavior, and market trends is crucial. It is important for effective brand management.
  1. Creativity: Brand Managers need to come up with innovative campaigns and ideas. It should differentiate their brand from competitors.
  1. Communication skills: Excellent written and verbal communication skills are essential for conveying brand messages. Plus, it will help in collaborating with cross-functional teams.
  1. Analytical skills: The ability to analyze data, market research, and performance metrics helps Brand Managers make informed decisions.
  1. Leadership: Brand Managers often lead teams and need strong leadership skills to guide their teams toward common goals.
  1. Project management: Effective project management ensures that marketing campaigns and brand initiatives are executed successfully and on schedule.
  1. Adaptability: Brand Managers need to stay adaptable as the marketing field changes quickly, incorporating new technologies, consumer trends, and industry shifts. 

With these skills, along with experience and a strong branding passion, individuals can excel in the Brand Manager role.

What is the salary of a brand manager

The salary of a brand manager can vary depending on factors such as experience, location, and the size and reputation of the company. Here’s a general salary range you can expect:

  • Entry-level Brand Manager: The salary for an entry-level Brand Manager typically is ₹10.1 LPA.
  • Mid-level Brand Manager: With a few years of experience, you can expect to earn around ₹25 LPA.
  • Senior Brand Manager: Experienced professionals in senior positions can earn salaries 48 LPA.

Additionally, high-performing Brand Managers may earn bonuses or incentives based on their performance and the success of their branding efforts.

Become a successful brand manager with MUJ’s MBA in Marketing

Earning an online MBA in Marketing from Manipal University Jaipur (MUJ) via Online Manipal can be a significant step toward building a successful career as a Brand Manager. This specialized program equips learners with the knowledge and skills needed to excel in the field of branding and marketing. Here are some key benefits of pursuing an online MBA in Marketing from MUJ:

  1. Comprehensive curriculum: The online MBA in Marketing offers a comprehensive curriculum that covers various aspects of marketing, including brand management, market research, consumer behavior, and digital marketing. This well-rounded education prepares students for the complexities of the modern marketing landscape.
  1. Industry-relevant insights: The program provides industry-relevant insights through case studies, guest lectures by experts, and real-world projects. Students gain a deep understanding of market trends and consumer preferences.
  1. Practical experience: MUJ’s MBA program via Online Manipal emphasizes practical experience, allowing students to apply their knowledge through internships and live projects with leading companies. This hands-on approach helps them develop practical skills essential for brand management.
  1. Networking opportunities: Students have the chance to connect with peers and industry professionals, creating valuable networking opportunities. MUJ’s alumni network and industry collaborations provide a platform for interaction and career growth.
  1. Flexibility of online learning: The online format of the program allows learners to balance their studies with work or other commitments. It offers the flexibility to access course materials and attend classes from anywhere.
  1. Career support: MUJ provides career support and placement assistance to help students secure rewarding positions in marketing and brand management. This support includes resume building, interview preparation, and job placement guidance.
  1. UGC-entitled degrees: MUJ offers UGC-entitled degrees via online courses on Online Manipal, ensuring the quality and recognition of your qualifications.

By pursuing an online MBA in Marketing from MUJ, aspiring Brand Managers can gain the expertise and credentials necessary to excel in their careers while enjoying the convenience of online learning.


In conclusion, becoming a Brand Manager is an exciting and rewarding career path. It is a combination of education and essential skills. Plus, it includes a passion for shaping and nurturing brands. This role plays a pivotal part in defining a company’s image and connecting with its target audience. Through this article, we’ve explored the role of Brand Managers, their responsibilities, the path to becoming one, required skills, salary ranges, and the benefits of pursuing an online MBA in Marketing from Manipal University Jaipur (MUJ). By acquiring the right qualifications and skills, individuals can start a fulfilling journey in brand management, contributing to the success of businesses in today’s competitive landscape.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Master of Business Administration
  • Online MBA

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