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Future in GCC: Master’s in Business Analytics is the way

Business Analytics

In today’s data-driven society, businesses generate vast amounts of data. Understanding this information is essential for businesses to make informed decisions and obtain a competitive advantage. Business analytics employs statistical and quantitative techniques to analyze data and derive actionable insights to improve decision-making. Demand for professionals who can leverage data to drive business outcomes has skyrocketed in tandem with the exponential growth of data. Let’s review the future of business analytics in the GCC (Gulf Cooperation Council) region and why aspiring professionals seeking a career in this field should pursue a Master’s in Business Analytics.

Importance of business analytics in the GCC’s economy

The GCC region is home to numerous industries with enormous quantities of data. Utilizing business analytics, industry companies can obtain insights into their processes, identify inefficiencies, and optimize processes to lower expenses and boost profitability. 

  • Financial institutions can gain insight into consumers’ behavior, preferences, and requirements, enabling them to build more specific and efficient marketing strategies and provide more personalized products and services.
  • The logistics industry in the GCC is expanding swiftly due to the region’s strategic location as a global trade gateway. Utilizing business analytics, logistics companies can optimize their supply chain operations, reduce costs, and enhance delivery times, thereby gaining a market advantage.
  • Moreover, governments in the GCC region are increasing their investments in digital transformation initiatives, such as constructing the infrastructure required to support data analytics. For example, the UAE Strategy for Artificial Intelligence seeks to establish the nation as a global AI research and development pioneer. Similarly, Saudi Arabia’s Vision 2030 prioritizes digital transformation and the development of a knowledge-based economy, which includes investments in data analytics.

Learn more about the current market trends of business analytics & data science.

How a Master’s in Business Analytics aligns with the GCC’s economic needs?

Here are several ways a Master’s in Business Analytics correlates with the economic requirements of the GCC:

  1. Growing demand for data-driven decision-making

Businesses that can effectively extract insights from data have a significant competitive advantage in today’s data-driven economy. The GCC region has various data-generating industries, including energy and gas, finance, and logistics. Students who pursue a Master’s in Business Analytics acquire the skills and knowledge necessary to leverage data for business outcomes, making them highly desirable to employers. 

  1. A focus on innovation and improving business results

A Master’s in Business Analytics equips students with the skills to drive innovation and enhance business outcomes. By analyzing and interpreting data, business analytics professionals can spot patterns and trends that can assist organizations in making informed decisions regarding operations, products, and more. This data-driven approach to decision-making enables businesses to optimize operations, reduce costs, and increase efficiency and profits.

They can use data to find areas where innovation can be implemented and analytical tools to determine the impact of these innovations. This strategy enables businesses to remain ahead of the competition, be more adaptable, and react swiftly to market changes.

  1. Development of transferable skills

Students who pursue a Master’s degree in Business Analytics develop various transferable skills such as critical thinking, problem-solving, and communication. Employers across industries highly value these skills, which can help students flourish in various positions, including data analysts, data scientists, and business analysts. 

Moreover, developing these skills enables students to adapt to evolving technologies and work environments throughout their careers. Due to the GCC region’s rapid technological advancement and digital transformation, individuals must possess transferable skills to transition to new positions and industries. 

Learn more how can a master’s in data science contribute to UAE’s data economy.

Career opportunities and growth potential

In the digital economy of the GCC, a Master’s in Business Analytics can provide various job opportunities and career growth potential. Here are some examples:

  1. Data Analyst

As a data analyst, you can assist organizations in making sense of the immense quantities of data they generate by identifying actionable insights and trends that drive business outcomes. With the GCC’s emphasis on digital transformation, industries from finance to healthcare have a growing need for data analysts.

  1. Data Scientist

Opportunities for data scientists with a Master’s in Business Analytics are numerous and growing in demand. They use analytical tools and techniques to create predictive models, identify trends, and assist businesses in making informed decisions regarding operations, products, and more. Data scientists are in high demand in the GCC region and work in various industries like finance, healthcare, technology, etc.

  1. Business Analyst

Business analysts are accountable for identifying and analyzing business requirements, processes, and systems to identify areas for optimization and enhancement. They collaborate closely with stakeholders to define objectives, create solutions, and implement changes.

Managerial roles

Managers are accountable for supervising teams, initiatives, and resources to ensure the achievement of organizational objectives. Data analysis and business analytics managers are in high demand in various industries. These industries significantly rely on data-driven insights for decision-making and driving business results.

Let’s also see the salary of all these job positions in the UAE mentioned here:

Job NameSalary
Data AnalystAED 7,500 per month
Data ScientistAED 22,750 per month
Business AnalystAED 14,000 per month

Importance of M.Sc in Business Analytics in shaping the GCC’s future

A Master of Science in Business Analytics cannot be overstated is essential for individuals seeking success in the digital economy of the GCC for the following reasons:

  1. Rapid economic expansion and change in the GCC region
  2. Digital transformation in e-commerce, cybersecurity, and artificial intelligence
  3. Addressing the skills gap in data analysis and business intelligence
  4. Gives individuals the flexibility and adaptability to operate in multiple industries


Individuals who wish to flourish in the digital economy of the GCC should pursue a Master’s in Business Analytics. With the region’s increasing emphasis on digital transformation and data-driven decision-making, business analytics experts will be well-positioned to influence the GCC’s economic future. 

Manipal Academy of Higher Education (MAHE)’s online M.Sc. in in Business Analytics program is an excellent option for those looking to succeed in this field. The program equips students with the tools to fuel innovation, meet industry demand, develop transferable skills, and promote economic development in the GCC through its comprehensive curriculum and experienced faculty. Consider enrolling in online Master’s in Business Analytics program today to take advantage of the thrilling opportunities presented by the digital economy of the GCC.

Key takeaways:

  • The article emphasizes the significance of obtaining a Master’s in Business Analytics for individuals seeking success in the GCC region’s digital economy. 
  • It examines how this degree program aligns with the region’s economic requirements and offers various career options and development potential.


Information related to companies and external organizations is based on secondary research or the opinion of individual authors and must not be interpreted as the official information shared by the concerned organization.

Additionally, information like fee, eligibility, scholarships, finance options etc. on offerings and programs listed on Online Manipal may change as per the discretion of respective universities so please refer to the respective program page for latest information. Any information provided in blogs is not binding and cannot be taken as final.

  • TAGS
  • Business Analytics
  • Online MSC Business Analytics

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