Duration: 36 months
Fees: INR 23,250 per semester
Eligibility: 40% marks in 10+2
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Rankings & Accreditations

NAAC A+ Accredited University
Rajasthan's 1st NAAC A+ Accredited University
UGC-entitled Online Degrees Equivalent to Campus Degree
UGC-entitled Online Degrees Equivalent to Campus Degree
Globally Recognized Online Degrees
Globally Recognized Online Degrees
AICTE Norms Compliant
AICTE Norms Compliant
Rank 13
Amongst India's Top 15 Universities (Management) 2023
Amongst India's Top 15 Universities (Management) 2023
Top 195
Amongst South Asia's Top Universities in 2024
Amongst South Asia's Top Universities in 2024
Member of ACU
Member of ACU
International Credential Assessment Service of Canada
International Credential Assessment Service of Canada
International Qualifications Assessment Service
International Qualifications Assessment Service
Top 60
Amongst India’s Top #60 Universities in 2025
Amongst India’s Top #60 Universities in 2025
Zambia Qualifications Authority
Zambia Qualifications Authority

Program highlights

High-paying career opportunities

High-paying career opportunities Accelerate your career with an BBA in Marketing, preparing you for leadership roles in digital marketing, sales & distribution, sustainable marketing, and international marketing across industries.

In-depth domain knowledge

In-depth domain knowledge Develop expertise in digital marketing, consumer behavior analysis, international marketing, advertising management, and more.

Become the next-gen marketer

Become the next-gen marketer Unlock new opportunities and lead the way in the dynamic field of marketing by developing essential skills and knowledge through an industry-relevant curriculum taught by expert faculty.

Gain industry-relevant skills

Gain industry-relevant skills Master essential skills like design thinking, consumer psychology, business analytics, and strategic management equipping you to make informed business decisions and drive growth.

Online Manipal advantages
  • UGC-entitled degrees
    Access UGC-entitled degrees from world-class universities that are NAAC accredited.
  • Industry webinars & simulations
    Attend webinars by industry experts to gain industry-specific knowledge.
  • Free Coursera access
    Get exclusive access to 10,000+ courses on Coursera.
  • Prestigious Manipal alumni status
    Benefit from 70+ years of Manipal legacy and become a member of a reputed 1,75,000+ member alumni network.
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Mentorship & Support

Course Curriculum

Duration 36 months
Hours 15-20 Hours Per Week
Semester 6 Sem
Course Credit 126 Credits
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Semester 1

Business and Management Functions

Financial Accounting

Microeconomics

Entrepreneurship and Innovation Management

Universal Human Values

Office Automation Tools

Semester 2

Macroeconomics

Financial Management

Organizational Behaviour

Community Development

Introduction to Python

Statistics for Managers

Business Communication

Semester 3

Operations Management

Human Resource Management

Marketing Management

Cost & Management Accounting

Interview Skills and Etiquettes

Business and Corporate Laws

Business Environment

Semester 4

Indian Financial System

Business Research Methods

Supply Chain Management

E-Commerce

Design Thinking (MLC)

Environmental Science

Technology Management

Semester 5

Core Subjects

Fundamentals of Business Analytics

International Business Management

Specialization:

Industrial Relations & Labour Laws

Compensation Management

Human Resource Planning & Development

International Marketing

Consumer Behavior

Digital Marketing

Financial Statement Analysis and Reporting

Security Analysis and Portfolio Management

Personal Financial Planning

Psychological Aspects of Entrepreneurs

Growing the Family Business in the Global Environment

Social Entrepreneurship

Database Management System

Digital Marketing

Business Analytics for Decision Making

IT in Retail

Visual Merchandising

Entrepreneurship in Retail Business

Introduction to Digital Media

IT in Business

Entrepreneurship and Digital Marketing

Semester 6

Core Subjects

Strategic Management

Management Information System

Project

Specialization:

International Human Resource Management

Talent Management and Employee Retention

HR Audit and Capital Management

Sales & Distribution Management

Advertising Management

Green Marketing

Mergers and Acquisitions

Investment Banking & Financial Services

Corporate Accounting

Marketing for Startups

Entrepreneurship & Industry 4.0/5.0/6.0

Scaling Excellence through Innovation & Incubation

Social media and Web Analytics

Data Mining and Warehousing

Data Visualization with R

Retail Logistics Management

Digital Marketing for Retail Business

Enterprise Resource Planning (ERP)

E-Marketing

Advertising and Brand Management

New Media and Social Media Spectrum

Course fee

Full course fee (Six semesters)

INR 1,39,500

Inclusive of all taxes

Each semester fee

INR 23,250

Inclusive of all taxes

EMI starting at

INR 3,875 /Month

Terms & conditions apply

note
Note for online payments

Full course fee (Six semesters)

USD 2,274

Inclusive of all taxes

Each semester fee

USD 379

Inclusive of all taxes

note
Note for online payments

Full course fee (Six semesters)

USD 2,646

Inclusive of all taxes

Each semester fee

USD 441

Inclusive of all taxes

note
Note for online payments

Full course fee (Six semesters)

Inclusive of all taxes

Each semester fee

Inclusive of all taxes

note
Note for online payments

Easy EMI & scholarships

note
No-cost EMI
Hassle-free learning with no-cost EMIs, low interest rates, and flexible part-payment options.
note
Manipal scholarship scheme
Exclusive scholarships of up to 20% for various categories.
Learn More note
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  • DomainLeadership and Management
  • DomainFinance
  • DomainBusiness Essentials
  • DomainInformation Technology
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  • DomainMarketing
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  • DomainStrategic Planning
  • DomainManagement Accounting
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    Real stories, Real impact

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    Keshava Murthy
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    Anupam Choudhury
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    6-7 years ago, online degrees weren’t a thing when I needed it. But the minute, I heard about an esteemed institution like MUJ providing online degrees, I grabbed the opportunity. My confidence has boosted significantly. So much so that, in my workplace, I was just a mentor, now I am an Academic Head. I have seen so much growth just from my BBA that it also made me pursue my Online MBA from MUJ.

    6-7 years ago, online degrees weren’t a thing when I needed it. But the minute, I heard about an esteemed institution like MUJ providing online degrees, I grabbed the opportunity. My confidence has boosted significantly. So much so that, in my workplace, I was just a mentor, now I am an Academic Head. I have seen' ...

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    Chirag Dhingra
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    Irfan Ansar - BBA Student

    As an international student enrolled in an Indian college, I had always been curious to experience what Online Manipal had to offer. Even though the time zones are different, Online Manipal has made it easy for me to learn and grow at my own pace without any difficulties. In EKAM 2025, I also got first-hand experience of Indian college life in terms of campus tour, the warm faculty, and lifelong connections.

    As an international student enrolled in an Indian college, I had always been curious to experience what Online Manipal had to offer. Even though the time zones are different, Online Manipal has made it easy for me to learn and grow at my own pace without any difficulties. In EKAM 2025, I also got first-hand experience ' ...

    Irfan Ansar
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    Drishti Saraswat - BBA Student

    I want to get into the imports and exports business and could not find a better program than BBA International Business from MUJ to study and excel at the same. The program is well designed and meets all the learner needs. It’s been absolutely fantastic to have been an MUJ learner. Now, I am not only trained in education, but I can excel in my career too.

    I want to get into the imports and exports business and could not find a better program than BBA International Business from MUJ to study and excel at the same. The program is well designed and meets all the learner needs. It’s been absolutely fantastic to have been an MUJ learner. Now, I am not only trained in e' ...

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